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How To Offer Flexibility As Part Of Your EVP

22nd May 2023

With the growth of remote work and changing employee expectations, flexibility has become a defining factor in attracting top talent. Employees are increasingly prioritising work-life balance, well-being, and the ability to adapt their work schedules to their individual needs. By understanding the value of flexibility and implementing effective strategies that work for your business and your teams, you can position your company as an employer of choice, appealing to diverse candidates whilst driving employee satisfaction, productivity, and loyalty.

Offering flexibility is no longer just a perk; it’s a must-have foundation of a great working environment. By prioritising flexibility as part of your EVP, you can create a thriving work environment that promotes employee well-being, satisfaction, and productivity while gaining a competitive edge in the modern job market. Let's look into how you can revolutionise your approach to flexibility within your EVP. 

Importance of offering flexibility in the modern work environment

The COVID-19 pandemic has not only accelerated the adoption of remote work but has also emphasised the importance of flexibility in the workplace. With a staggering 92% of people expressing a desire for flexibility, companies must recognise and adapt to this evolving demand to attract and retain top talent. 

Why is flexibility so crucial? Well, first of all, it’s among the most powerful drivers of employee satisfaction and productivity. 

When employees are trusted and supported to manage their own schedules, including where, when, and how they work, it has a huge impact on their engagement and motivation levels. By achieving a better work-life balance, they can sharpen their focus, unleash their creativity, and boost their overall productivity. Plus, flexibility can help to eliminate the common stressors associated with traditional office environments, such as the long commute, and can contribute to improved mental well-being.

Thanks to advancements in technology, embracing flexibility is more feasible than ever before. With the ability to accomplish tasks remotely, the rigid structures of traditional workplaces can be replaced with adaptable work arrangements. By making flexibility a core component in your Employee Value Proposition (EVP), companies can position themselves as forward-thinking employers that prioritise employee well-being and demonstrate an understanding towards the changing needs of their current and future employees. 

Top 5 benefits of offering flexibility as part of your EVP

Incorporating flexibility into your Employee Value Proposition (EVP) brings some incredible benefits; let's take a closer look at what some of these are:

1) Attracting and retaining top talent

Flexibility gives your company a competitive edge in attracting and keeping the best talent. In the modern world of work, job seekers and employees crave flexibility to support their unique needs and lifestyles to achieve an improved work-life balance. By including flexibility as part of your EVP, you position your company as an attractive and sought-after workplace, setting yourself apart from the competition.

2) Supporting diversity and inclusion efforts

Flexibility plays a vital role in supporting diversity and inclusion. Offering flexible work arrangements creates opportunities for individuals with diverse needs, such as caregivers, individuals with disabilities, or those with unique circumstances, to thrive in the workplace. Flexibility ensures that a wide range of talents and perspectives are included, creating a diverse and inclusive culture that benefits the entire company.

3) Enhancing work-life balance

Flexibility empowers employees to manage their personal and professional commitments, resulting in a healthier work-life balance. When employees can tweak their schedules, they can handle family responsibilities, pursue hobbies, or have more time for self-care. This balance leads to overall satisfaction, reduced stress levels, and a positive work environment.

4) Promoting employee well-being and mental health

Flexible work options support employee well-being and mental health. Allowing employees to choose their preferred way of working to suit their needs and preferences. This flexibility reduces burnout and increases job satisfaction and overall well-being. When employees feel supported in managing their work life, they experience better mental health and are more likely to perform at their best.

5) Increasing employee engagement and loyalty

When employees have the freedom to shape their work experience, they become more engaged and committed. Offering flexibility shows trust and respect, resulting in increased loyalty and dedication. Valued employees are more likely to go the extra mile, contribute innovative ideas, and remain committed to a company's success.

9 effective strategies for incorporating flexibility into your EVP

The key to successfully incorporating flexibility into your EVP is to tailor strategies to fit the specific needs of the company. By doing so, you can create a workplace that values and supports the diverse needs of your employees, building a culture of flexibility and ultimately driving employee satisfaction, productivity, and retention. 

So, how can you do that?

1) Adopt a flexible work schedule

When it comes to flexible work schedules, consider implementing options like compressed workweeks, flexitime, or remote work opportunities. Allowing employees to choose their preferred working hours empowers them to strike a better balance between their personal and professional lives.

2) Offer remote work options

By offering remote work opportunities, your company can level up its flexibility game. Employees can ditch the traditional office and work from the comfort of their homes or co-working spaces. Remote work gives them more freedom and eliminates geographical restrictions helping you attract top talent from anywhere.

3) Be a results-oriented work environment

Forget about clock-watching; the focus should be towards output and results. It's about meeting goals and objectives rather than being bound by strict schedules. This approach empowers employees to take charge of their work and gives them the freedom to manage their time in the most effective way possible. 

4) Consider job sharing and part-time work

Let's make work fit into life, not the other way around. Think about implementing job sharing or part-time work arrangements. This way, employees can team up with a colleague to split responsibilities or work fewer hours. Providing that much-needed flexibility for those seeking a better work-life balance or juggling specific personal commitments can give you a unique competitive edge. 

5) Flexible leave policies

Revamp your policies to include flexible options like paid time off, enhanced parental leave, or even sabbaticals. Giving employees the freedom to take time off when they need it, without rigid restrictions, shows that you truly care about their well-being and work-life balance. A happy and refreshed team is a winning team!

6) Embrace technology

Break free from the constraints of having a physical location and embrace the power of technology for a truly flexible and connected work environment. Invest in tools that support flexible work arrangements. From collaboration platforms to project management software and communication tools, make sure your team can work together seamlessly, no matter where they are. 

7) Have clear communication and expectations

Communication is key! Set clear guidelines and expectations for flexible work arrangements. Make sure everyone knows how to request and make the most of flexibility. Provide the necessary resources and support to help teams communicate and collaborate seamlessly, no matter where they're working from. It's all about keeping the communication lines clear and open.

8) Continuous feedback and evaluation

Regularly assess and gather feedback from employees regarding their experience with flexibility and use our free employee satisfaction tracker to help you measure satisfaction. Use this feedback to fine-tune your policies and strategies, ensuring they align with the evolving needs of your team and your business.

9) Lead by example

It all starts from the top down. Encourage managers and leaders to be role models for flexibility; when employees see their bosses benefiting from flexible arrangements, it sets the stage for a team that feels comfortable and empowered to do the same.