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Working at Vodafone

  • Company employees
    85,887

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Join Vodacom as a Senior Specialist: CVM Base Management in Midrand, South Africa. In this full-time, office-based role, you will lead the commercial roadmap for customer value management, drive revenue performance, and translate data into actionable insights for the consumer segment.

Requirements

  • Matric and a relevant 3-year degree (BSc, BCom, Engineering, Actuarial Sciences, Mathematics, or equivalent).
  • Minimum of 5 to 7 years of relevant working experience in CVM, Direct Marketing, Personalisation, or cross- and up-sell initiatives.
  • Excellent verbal and written communication, Excel, and PowerPoint presentation skills.
  • Commercial acumen and strong analytical skills.
  • Consulting experience is considered advantageous.

Skills & Responsibilities

  • Commercial acumen: Analyze competitor, consumer, and market trends to propose and execute cross- and up-sell initiatives that drive incremental value.
  • Data analysis: Translate customer and campaign data into actionable insights to inform commercial decisions and review initiative success against key KPIs.
  • Project management: Conceptualize, document, and deliver new enhancements to contextual marketing products and manage the commercial roadmap.
  • Communication: Provide periodic feedback and presentations to the executive committee and collaborate across domains.
  • Potential transition routes: People from Data Analyst, Marketing Manager, or Management Consultant roles may bring relevant analytical and commercial skills, alongside meeting the required 5+ years of experience and degree qualifications.

Job description

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2026.

Role Purpose/Business Unit:

As a Senior Specialist in CVM Base Management your role will require you to work closely with individuals and teams across different domains to ideate and deliver products and enhancements to existing products in the consumer segment. This requires analysis of current market trends and dynamics, evaluation of multiple commercial strategies and execution including post execution reviews to determine if the intended objectives were achieved. The incumbent will be commercially astute and be able to analyse competitor-, consumer- and market trends to propose changes to cross- and up-sell initiatives that will drive incremental value to the consumer business.

Your responsibilities will include:

  • Conceptualise, document and deliver new enhancements to contextual marketing products.
  • Manage the commercial roadmap for customer value management programmes.
  • Drive innovation within the team.
  • Provide periodic feedback in the form of PowerPoint presentations to exco.
  • Review, analyse and evaluate success of initiatives against key KPIs.
  • Translate customer and campaign data into actionable insights that inform commercial decisions and drive incremental revenue.
  • Own revenue performance across managed channels, with accountability for delivering revenue targets and driving incremental growth.

The ideal candidate for this role will have:

  • Matric essential and
  • A relevant 3-year degree or equivalent in BSc, BCom, Engineering, Actuarial Sciences, Mathematics, etc.
  • Consulting experience would be advantageous
  • A minimum of 5 years relevant experience essential

Core competencies, knowledge and experience:

  • Minimum of 5-7 years relevant working experience in CVM, Direct Marketing, Personalisation, cross- and up-sell or related field.
  • Excellent verbal and written communication skills.
  • Commercial acumen.
  • Excellent Excel and PowerPoint presentation skills.
  • Team player.
  • Strong analytical skills.

We make an impact by offering:

  • Enticing incentive programs and competitive benefit packages
  • Retirement funds, risk benefits, and medical aid benefits
  • Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 16 November 2026.

The base location for this role is Midrand, Vodacom Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.

Apply now
Vodafone

Senior Specialist: CVM Base Management

Midrand
On-site
Competitive salary with enticing incentive programs

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