Product Manager

Job Description

Role purpose

The Product Manager is responsible for the end-to-end lifecycle of mobile (GSM), fixed wireless, broadband, and integrated telecom solutions for the Vodacom business unit. The role will identify market opportunities, gather customer insights, defining product requirements, managing new product development, maintain existing offerings, customer value management (CVM) initiatives, and driving commercial performance in collaboration with cross-functional teams.

Key Responsibilities and Tasks

• Define and manage the roadmap for VBU products in line with commercial strategy and customer needs.
• Conduct detailed market research and competitor benchmarking to identify gaps and opportunities for new product offerings.
• Lead market analysis, competitor benchmarking, and customer needs assessment to identify gaps and opportunities.
• Lead the design, development, and deployment of new B2B telecom products and services.
• Work closely with EHOD Commercial to align local product development with Group innovation roadmaps from concept to launch.
• Define and validate Proofs of Concept (PoC) with customer-facing teams.
• Monitor product performance (revenue, usage, churn, profitability) and take corrective actions where needed.
• Work closely with Sales, Finance, Technology, and Marketing teams to ensure alignment of product offerings with customer needs and organizational objectives.
• Ensure continuous improvement and optimization of existing offerings based on customer feedback and business priorities.
• Regularly review and update tariffs, features, bundles, and positioning of all VBU products.
• Act as the VBU local business owner and product champion during NPD rollouts. Manage assigned products across their full lifecycle – development, enhancement, optimization, and retirement.
• Monitor product penetration and revenue generation across customer segments.
• Monitor and drive the performance of each product using defined metrics (e.g., adoption, usage, churn, revenue).
• Ensure compliance with commercial policies, pricing strategies, and regulatory frameworks throughout the product lifecycle.
• Monitor and report on competitive pricing, offers, and technological trends.
• Ensure product compliance with internal governance and regulatory requirements.
• Coordinate with legal and regulatory teams on terms, contracts, and industry standards.
• Maintain updated documentation of product specs, pricing, SLAs, and performance metrics.
• Gather feedback from customers, sales teams, and support channels to enhance product features and usability.
• Regularly assess customer journeys, pricing sensitivity, and satisfaction to refine and evolve product offerings.
• Drive post-launch reviews and incorporate learnings into future product cycles.
• The Specialist will partner with the marketing and communications team to shape the go-to-market strategy, clearly articulating product positioning, value proposition, and target customer segments.
• Furthermore, the Product and Services Specialist acts as an advocate for the fixed product portfolio both internally and externally — supporting sales teams, engaging key customers, and representing the fixed services line in strategic discussions.
  
  

Core Competencies & Experience:

• Minimum 3–5 years of experience in telecoms product management, preferably in enterprise/B2B segment.
• Experience in designing and launching data, connectivity (Fixed Wireless, Shared Capacity, FTTH), and digital solutions for SMEs and large enterprises.
• Excellent analytical skills and business acumen.
• Strong collaboration skills with cross-functional and multicultural teams.
• Familiarity with agile methodologies and innovation frameworks.
• Experience working with product innovation teams and group product governance structures is highly desirable.

Key Performance Indicators (KPIs)

• Revenue growth per product line
• Time-to-market for new products
• Product adoption and activation rate
• Customer satisfaction and NPS improvement
• Product churn and retention metrics
• Innovation pipeline contribution (number of PoCs, MVPs launched)
• Contribution to strategic commercial targets Competencies

Competencies

• Strategic thinking & commercial acumen
• Customer-first orientation
• Project management & cross-functional leadership
• Results-oriented and innovative
• Market and technology awareness