CVM Sr. Specialist

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Role Purpose

Drive customer value growth, revenue generation, and retention through the design and execution of data-driven lifecycle and BTL campaigns across multiple channels. Leverage customer insights, behavioral analytics, and predictive models to identify commercial opportunities, reduce churn, and maximize campaign ROI. Collaborate cross-functionally with Product, Marketing, Data Science, and BI teams to deliver impactful customer engagement strategies and continuous business growth.

Job Profile

1. Campaign Design & Execution
Lifecycle Journeys: Design, build, and optimize end-to-end customer journeys, including onboarding, activation, cross-selling, upselling, and reactivation of dormant accounts.
BTL Campaign Management: Own the execution of targeted multi-channel campaigns across digital and assisted touchpoints (SMS, push notifications, email, WhatsApp, in-app messaging, and call centers).
Channel Optimization: Coordinate the commercial communication calendar to ensure the optimal channel mix, frequency, and volume, preventing customer fatigue.

2. Data Segmentation & Insights
Behavioral Analysis: Analyze complex customer data, transaction patterns, and usage frequencies to identify value growth opportunities and high-risk churn indicators.

3. Commercial & Churn Management
Revenue Stimulation: Develop tactical, margin-positive offers to boost short-term revenue (e.g., data bundles, value-added services, or usage-stretching bonuses).
Retention Frameworks: Implement early-warning systems and automated "save" campaigns targeting at-risk customer segments to reduce overall attrition rates.
Business Case Creation: Develop data-backed financial business cases for new campaign initiatives, forecasting expected traffic, uptake, and overall ROI.

4. Cross-Functional Collaboration
Product & Marketing: Align BTL campaigns with Above-the-Line (ATL) marketing priorities and product launches.
Data & BI Teams: Work closely with Data Science and Business Intelligence teams to build automated tracking dashboards and refine predictive churn models.

Competencies and Qualifications

• Strong market planning and analytical skills.
• Strong budget tracking and management skills.
• Excellent interpersonal & communication skills.
• Excellent problem-solving abilities.
• Ability to work collaboratively in a team.
• Proactive, innovative, and able to challenge traditional approaches

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.