CVM Campaign Manager: FTTH

Job Description

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Certified by the Top Employer Institute 2026.

Role Purpose/Business Unit:

• To drive FTTH growth, customer onboarding, value expansion, and retention through the execution of targeted campaigns and lifecycle interventions across the fibre customer base and relevant mobile-to-fibre cross-sell audiences.
• To support FTTH commercial objectives by executing initiatives that improve fibre onboarding, support the cross-sell of FTTH to the mobile base, identify opportunities to increase value from existing FTTH customers through initiatives such as line speed upsell, and contribute towards fibre retention performance. The role executes agreed base management and growth priorities through campaigns and customer journeys across digital and customer-facing channels.
• The role works closely with Segment Management, Fixed Product and Support teams. The role also supports alignment between FTTH campaigns, customer propositions, lifecycle priorities, and commercial objectives.

Key Responsibilities:

• Execute FTTH base management plans and initiatives: Execute agreed FTTH growth and retention plans by translating approved priorities into campaigns, customer journeys, and lifecycle interventions aligned to segment and commercial objectives.
• Execute FTTH cross-sell, upsell, and customer value initiatives: Execute targeted initiatives that support FTTH sales from the mobile base, improve onboarding, line speed upsell, and value expansion within the existing FTTH customer base.
• Responsible for end-to-end campaign management: Coordinate and support the design, execution, monitoring, and optimisation of FTTH campaigns across digital and customer-facing channels, ensuring adherence to governance, timelines, and performance measures.
• Collaborate with Segment Management and Product teams: Work closely with Segment Management, Fixed Product and Big Data and Analytics teams to support alignment between FTTH initiatives, customer propositions, segment ambitions, and lifecycle priorities.
• Improve Fibre Performance: Use available customer, segment, and campaign data to identify improvement opportunities, support prioritisation decisions, and recommend refinements to interventions to enhance FTTH growth and retention outcomes.

Key Accountabilities:

• FTTH campaign execution: Accountable for the effective execution of FTTH campaigns and lifecycle activities that support customer growth, onboarding, upsell, and retention objectives.
• Support FTTH cross-sell and upsell performance: Accountable for supporting initiatives that improve FTTH sales from the mobile base and increase value from existing FTTH customers.
• Support onboarding and lifecycle effectiveness: Accountable for supporting the delivery and improvement of onboarding journeys and in-life customer interventions that enhance activation, early-life experience, and customer retention.
• Stakeholder coordination for campaign delivery: Accountable for coordinating with Segment Management, Product, Digital, Analytics, Channel, and Operations teams to support timely and effective campaign delivery.
• Performance monitoring and optimisation support: Accountable for tracking FTTH campaign outcomes, identifying underperformance or opportunity areas, and recommending improvements to campaign execution and customer treatment.

The ideal candidate for this role will have:

• Relevant 3-year degree in Marketing, Business, Statistics, or related field essential.
• A minimum of 5 years’ relevant experience in Customer Value Management or commercial roles, preferably within telecommunications.
• Experience supporting or delivering CVM strategies and campaigns.
• Strong analytical skills with experience in data analysis and predictive modelling.
• Experience working in matrixed, cross-functional environments.
• Proficient in using CVM tools and platforms.

Core competencies, knowledge, and experience:

• Solid commercial understanding of telecom base management with exposure to fixed products, fibre, broadband, and/or converged propositions.
• Customer lifecycle and CVM principles.
• Data interpretation and performance monitoring.
• Cross-functional collaboration and stakeholder engagement.
• Campaign and channel execution capability across digital and traditional channels.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages.
• Retirement funds, risk benefits, and medical aid benefits.
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies.

Closing date for Applications: 08 May 2026.

The base location for this role is Vodacom, Midrand Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.