Campaign Specialist

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

You own the design and evolution of Vodafone’s always-on, automated customer journeys — turning commercial strategy into smart, scalable decisioning on the PEGA platform.

Key Accountabilities

• Translate campaign briefs into robust decisioning logic, segmentation, and journey design within PEGA.
• Be the bridge between business and platform, partnering closely with CVM, Base Growth, Digital, and Product teams to shape commercial priorities into action.
• Drive delivery excellence by working hand-in-hand with PEGA Technology on requirements, testing, and rollout.
• Own end-to-end campaign execution, including hypothesis-driven testing, A/B and control groups, incrementality measurement, and cross-channel rollout, with clear accountability for business impact.
• Manage day-to-day configuration across data, products, offers, and channels, ensuring consistency across every customer touchpoint.

Why this role:
You’ll sit at the intersection of strategy and technology, with real ownership of how customer value is created at scale — not just executing campaigns, but shaping how the business thinks about automated, data-driven engagement.

Who you are

• You have a background in Statistics, Information Systems, Engineering, Business Studies, or a related field, with a strong analytical mindset and interest in data-driven decision-making.
• You bring experience in customer value management, campaign management, customer behaviour analysis, or decisioning, ideally in an environment with automated or always-on customer journeys.
• You are comfortable working with marketing automation or decisioning platforms, with experience in PEGA, Unica, Salesforce, Adobe, or similar tools considered a strong plus.
• You can work with data to turn insights into clear customer actions, with SQL knowledge and technical fluency helping you design scalable, personalised, trigger-based journeys.
• You collaborate well across business, digital, product, and technology teams, bringing strong communication, problem-solving, agility, and attention to detail.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

• Award-winning work environment -certified #1 Top Employer in Greece
• Competitive pay, bonus & remuneration package
• Private Health & Medical Insurance
• Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad
• Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love
• Unlimited access to learning resources and trainings
• Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service
• Remote work equipment to help you create a comfortable, ergonomic workspace at home
• Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services
• Extra days off: Vodafone Day, Family Day, Volunteering Day
• Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking
• Special employee offers and discounts

#LI-Hybrid #Vodafonespirit #Togetherwecan

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.