Base Growth Strategy Lead - Postpaid Squad

Job Description

What you’ll do

"• Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad.
• Purpose of the Postpaid Growth Squad is to drive value growth by providing a commercial ready base, boost managed migrations and retain customers thru recommitment, in contract retention, upsell, contracting activities and add on sales with insight and data driven strategy yet assure a sustainable customer base.
• Lead the Postpaid Upsell ,Recommitment, Contracting journeys aiming to achieve monthly postpaid target and migration revenue driving from postpaid activities.
• Defines target group (who) and customer journey in MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as cision architects to make sure relevant developments are made. Role works closely with decision architects, commercial and channel leads.
• Designing personalized and data-driven journeys in Pega (MCMM), reduce customer disconnection with better customer engagement and activity.
• Lead the real time trigger and roadmap aiming to maximise real time engagement with our customers finding relevant upsell,retention triggers and acting real time.
• Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizantal approach.
• Lead the AI programme, maximising the adoption of AI in churn activities, for offer, channel, activity and script selection.
• Uncovering potential growth areas and conducting A/B tests to optimize core activities.
• Ensuring seamless operationalization and making advancements to thrive in customer experience through simplification.
• Design and lead best effective channel journey strategy while aiming to maximize revenues by increasing and sustaining customer lifetime value, increase digital channel mix
• Trying new technologies and services, explores digital opportunities to boost digital sales and engagement
• Improve, monitor and maintain journey strategy aiming to maximise customer lifetime value with AI driven data approach
• Main operations are Upsell, Recommitment, Retention, Contracting and real time triggered journeys.
• Effective stakeholder management of key business relationships
• Work in harmony with agile practices & get ready to own different responsibility within Squad"

Who you are

"• BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
• Has a strong commercial mindset, ability to define marketing and sales opportunities
• Min 3-4 years of experience in Telecommunication/E-commerce/Technology sector at marketing and/or commercial roles
• Highly proactive, have a strong can-do attitude
• Ambitious & competitive professional with high personal drive & leadership attitudes
• Strong analytical skills, results-driven and delivery-focused
• Pega knowhow is a plus
• Flexible on taking responsibility of other roles (commercial, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality
• Strong written, verbal communication skills & interpersonal skills both in English and Turkish
• Resilient while working in competitive & rapidly changing environments
• Comfortable in problem solving & decision making
• Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders"

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.