Digital Marketing Analytics Manager

ABOUT THE JOB

• Marketing Analytics: Ownership and maintenance of UK&I Reporting Suite across Digital Marketing channels such as Paid Search, Social and others.
• Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs.
• Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech and Reporting Stack.
• Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution.
• Insights Generation: Work alongside internal and external stakeholders to generate actionable insights for the wider Digital team, ensuring analytics is at the forefront of what we do.

ABOUT YOU

• You have proven experience working with Google Marketing Platform products or similar digital marketing and analytics technologies.
• Familiarity with tag management solutions such as Google Tag Manager or Tealium allows you to support accurate tracking and measurement across digital channels.
• You'll bring strong knowledge of coding principles and best practices, with the ability to apply technical solutions to business requirements.
• Proven success using Python and SQL enables you to manipulate, analyse and interpret complex datasets with confidence.
• Strong communication skills help you build effective relationships with stakeholders across different teams, countries and levels of technical understanding.
• You thrive in fast-paced environments and can adapt quickly to changing priorities while maintaining a high standard of accuracy and delivery.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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