Assistant Content Editor (Copy) | Crystal Ski

As part of your application, we'd like to see an example of your writing skills. Please write about your favourite holiday destination in no more than 1000 characters. Think about the sort of customer who would enjoy visiting it, and touch on some specific examples to back up your description. The content you create should be equivalent to one of our resort intros – the 3 paragraphs under the bullet points. Before you start, take a look at our tone of voice guidance, to help your copy sound like Crystal.

As an Assistant Content Editor at TUI, you'll support the delivery of accurate and engaging written content for Crystal Ski Holidays and TUI Lakes & Mountains across web, app, digital and print channels. You'll maintain and update existing content while ensuring consistency with brand tone of voice to improve customers’ buying decisions and online experience. You'll also have the opportunity to create new content to inspire customers as they research, plan and book their holidays.

The role will be published until 17th August 2026.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.

• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.

• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.

• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.

• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Supporting the upkeep of content across web, app, digital and print channels, ensuring accuracy and consistency, as well as producing engaging copy for destinations, accommodations, information pages, apps and ancillary products.

• Collecting and reviewing content-related data, ensuring timely seasonal refreshes and accuracy while applying SEO principles to improve content visibility and accuracy.

• Gathering and updating accommodation and resort details, including copy and images, while ensuring all content adheres to brand tone and style guidelines.

• Working with internal teams to provide accurate and appropriate content for marketing campaigns, supporting the delivery of consistent messaging across all customer touchpoints.

• Collaborating with Brand & Comms, Product, Design, Social and other internal teams to ensure content meets business objectives and customer needs.

• The way in which our customers buy and experience holidays is evolving, and Crystal Ski Holidays has been at the forefront of the ski industry in building innovative digital experiences for our customers. We work with colleagues and suppliers around the UK and in Ireland, France, Italy and beyond – so pack your bags, you may need to travel.

• You’ll be expected to come into our Surbiton office at least two days per week.

ABOUT YOU

• Excellent writing skills and some experience in writing or editing content for digital or print channels (academic, professional or personal projects considered) with good attention to detail and ability to follow brand tone of voice and style guidelines.

• A basic understanding of SEO principles or a willingness to learn, with familiarity with content management systems an advantage.

• Effective organisational skills and ability to manage tasks to meet deadlines.

• Good communication skills and the ability to work collaboratively.

• Resourceful and proactive – you can discover the answers when others can’t.

• Customer focused – you can walk in customers’ shoes and anticipate their needs.

• A passion for skiing, mountain or active holidays.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.*
*We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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