Head of Digital PR (12 month FTC)

Job Description

FOUND

• Digital performance marketing agency
• 70 people
• Based in Farringdon, London
• Specialise in delivering exceptional results for our clients
• Award winning teams across PPC, Paid Social, Display, SEO (and more!)

OUR CULTURE

PEOPLE FIRST

Above everything else we believe in our people. We hire based off character and potential and from day 1 we strive to ensure that every employee has the perfect framework to develop and progress in their career. Our successes are down to the amazing contributions of individuals at all levels and without them we’d be nothing.

AMBITION

We are a company full of people that want to be the best that they can be. This takes effort and commitment from the individual, but it also takes effort and commitment from the business. Our ‘Growth Mindset’ is woven into everything that we do and we want people who want to be a part of our journey to even greater success.

COLLECTIVE

Our star performers are all exceptional practitioners, but more significantly they are even better team members. Our biggest strength is that our best people – from the most junior to the most senior - raise the level of those around them and allow us to continuously achieve beyond all expectations.

IT MATTERS

It may not be cool, but we all care. A lot. Every person at Found cares about the clients they work on, the work they produce, the team that they are in, their own personal development and everything in between. This all matters to us. We turn up to work to make an impact and nothing great was ever achieved by not caring.

THE OPPORTUNITY

Over the last year we’ve refined our Digital PR proposition and have been delivering brilliant campaigns to generate awareness online and contribute to the organic search performance of our clients. We are looking for a Head of Digital PR to continue to develop and lead the Digital PR offering at Found.

To begin with you, you will be getting your hands dirty, working alongside the SEO Account Directors and Account Managers to create and deliver successful Digital PR Strategies. You will use your past experience to improve our internal processes continuing the growth we’ve delivered over recent months ultimately expanding the team. You will have the freedom to evolve our approach to Digital PR, pitch campaigns to new and existing clients and build out a team of Digital PR specialists.

KEY RESPONSIBILITIES

COMMERCIAL

• Inform and support the new business proposition contributing to proposals and pitching Digital PR services.
• Develop appropriate Scopes of Work in line with budgets, timings, and objectives.
• Work with managers and directors in the agency to understand client objectives and evaluate Digital PR opportunities.
• Work with the Head of SEO and Account Directors to ensure Digital PR and link building activities are aligned with client objectives and deliver success.
• Demonstrate the value of Digital PR and how this ties in to a broader digital marketing campaign
• Be the face of Digital PR for Found marketing

TEAM & APPROACH

• Help define the Digital PR approach within the agency, our service offering and establish key processes.
• Ensure the agency leverages new approaches to Digital PR and linkbuilding.
• Grow and develop the Digital PR team acting as line manager and leading the team to success.

EARNINGS

• Salary is up to £44k
• Bonus on new business wins and existing client upsells

Requirements

WHAT WE ARE LOOKING FOR

EXPERIENCE

• 4+ years in PR, content marketing or SEO
• PR or SEO agency background with experience across both B2B & B2C managing multiple accounts and campaigns simultaneously
• Demonstrable experience of securing online coverage for clients
• Experience pitching campaigns to secure buy in from new/existing clients
• Proficient in using PR, social media and SEO tools
• Creative and actively identify new opportunities and angles for campaigns
• A strong writer, able to adapt to different industries, audiences and media
• Strong at building working relationships with clients and colleagues
• Able to execute a variety of Digital PR and link-building tactics including campaign-based link building, newsjacking, providing expert comment etc.
• Experience with both proactive and reactive campaigns.
• Confident in talking to prospects to collate a brief and spot a story
• An understanding of how Digital PR fits into the offering of a modern SEO agency and the role.

CORE SKILLS

• Talented, passionate, friendly and enthuse pro-activity
• You think out of the box with new and creative ideas
• A focus on attention to detail and excellent organisation skills
• Proactive and confident to drive ideas and activities forward
• A team player and collaborate well with colleagues and clients
• Ability to persuade and negotiate with professionalism

NON-NEGOTIABLES

• In the office once a fortnight for team days as well as for client meetings and pitches (as required) on other days
• Right to work in the UK

Benefits

We're proud to offer...

• Dynamic Working & Flexible Work Hours - Chose where you work + Shape your days to fit your role!
• Personalised Career Development - We'll support you on your growth journey every step of the way!
• A diverse + collaborative team for you to be part of! We frequently hot desk at our innovative London Clubhouse office space and have some exciting social events in the calendar for 2022!
• Employee Wellbeing Initiatives including Employee Assistance Programme
• Matchable Partnership - We partner with Matchable, a platform that embeds social impact through community volunteering opportunities
• Bupa Healthcare
• And more!
  

At Found, we embrace and support diversity, fostering a culture of inclusivity as we know it is fundamental to our mission to make digital marketing more engaging, connected and accountable.

We're an equal opportunity employer and all applicants will be considered without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, nationality, neurodiversity status or disability status.