Associate Creative Director

Job Description

ABOUT US

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With more than 1,400 employees across 28 countries., we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.

Most importantly, we're a place where you can achieve great things, and be recognized as the best.

WHAT MATTERS THE MOST

Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.

tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.

WHY WE THINK YOU WILL LOVE THIS ROLE

As Associate Creative Director, Copy, you’ll own the copy vision for Conair’s PDP program—leading the development of on-page storytelling that is both conversion-minded and operationally scalable across a high-volume SKU pipeline (Amazon-first).

You’ll also help shape bigger, brand-building moments: defining messaging platforms and campaign narratives that connect product truth to culture, retail realities, and shopper intent.

You’ll work end-to-end across the PDP workflow—partnering with DEX/Strategy to translate category insights, content hierarchy, and SEO/GEO direction into clear module-by-module copy; collaborating with Design and Studio to ensure words and visuals land together; and using tools like Vizit to test, iterate, and validate creative before it ships.

In parallel, you’ll lead strategic campaign initiatives tied to key launches—developing core messaging, writing hero narratives and modular toolkits, and adapting copy across touchpoints (retail, paid, social, CRM/email, and other brand channels) so Conair shows up with one consistent voice wherever shoppers encounter the brand. You’ll also help set standards (templates, naming conventions, tone guidance, metadata-friendly structures) so copy can move cleanly through reviews, QA, and PIM/DAM publishing.

WHAT YOU WILL BRING TO THE ORGANIZATION

Copy leadership & storytelling systems

• Help define and evolve the distinct identities across Conair’s brand portfolio—creating clear voice/tone guidance, messaging guardrails, and proof/claims patterns by brand so each brand feels differentiated while still staying cohesive and compliant.
• Own PDP copy output across priority SKUs—writing and guiding SEO/GEO-optimized module copy (titles, bullets, feature callouts, comparison language, and below-the-fold storytelling) that is clear, scannable, and on-brand.
• Build and evolve repeatable copy frameworks and templates (module taxonomy, tone/voice guidance by sub-brand, claims and proof patterns, table/bullet structures, and metadata-friendly formatting) so we can deliver high-quality copy at speed across a large SKU pipeline.
• Lead copy for strategic campaign initiatives alongside the PDP engine—developing campaign territories, messaging platforms, and go-to-market narratives for launches and seasonal priorities, then translating them into usable toolkits and modular assets.
• Partner tightly with DEX/Strategy, Design, and Account/Ops to align on content hierarchy and approvals, and to ensure copy ladders up to the creative direction; mentor junior copy talent by delegating, editing, and raising craft through clear feedback.
• Maintain copy QA and readiness for publishing: accuracy against product specs, claim substantiation alignment, consistent terminology, and clean formatting so content can move through reviews, QA, and PIM/DAM (e.g., Salsify) workflows without rework.

Testing, iteration & copy extensions

• Use Vizit (and other available tools) to test and refine module messaging—iterating on headlines, benefit ordering, and proof points to improve clarity and performance while maintaining brand voice.
• Write and oversee below-the-fold storytelling (A+ and Brand Store where in scope): brand story, how-to education, ecosystem selling, comparison narratives, and accessory education—built as modular content that can be reused and adapted across SKUs.
• Extend campaign and product narratives across channels: write and adapt copy for retail placements, paid/social modules, email/CRM, and other brand touchpoints—ensuring the message stays consistent while the execution fits each format.
• Collaborate with Creative, Studio, and Conair stakeholders to ensure copy aligns to product truth and required disclosures—supporting related needs like packaging/IB language, toolkits, social/paid modules, and other retail content as the program expands.

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• 7+ years of copywriting experience (agency or in-house), including eCommerce and/or brand storytelling; portfolio examples that demonstrate clear hierarchy, sharp headlines, and ability to simplify complex product features.
• Deep familiarity writing for PDPs (Amazon preferred): above-the-fold modules, below-the-fold/A+ structures, comparison moments, and scannable benefit-led messaging within retailer constraints and best practices.
• Experience leading copy at scale: setting copy standards and templates, providing editorial direction, and partnering with SEO to apply SEO/GEO keyword strategy naturally; comfortable testing/iterating creative with tools like Vizit when available.
• Strong cross-functional leadership—working with DEX/Strategy, Design, Studio, and Account/Ops; able to mentor and develop junior writers (delegation, editing, coaching) and deliver copy that is cleanly formatted for PIM/DAM workflows (e.g., Salsify) and QA governance.

And we’d love you to…

• Bring a high craft bar and a point of view: write crisp, benefit-led headlines, make complex features easy to understand, and protect the brand voice while still optimizing for performance.
• Be a builder: create repeatable copy systems (templates, tone guidance, claim patterns), iterate quickly based on feedback/testing, and proactively flag accuracy, claims, or disclosure risks early.

Any of the following would be a plus

• Experience working within PXM/PIM/DAM environments (e.g., Salsify): writing in structured fields, managing versioning, and partnering on governance/QA to keep product content accurate and publish-ready.
• Bonus: experience with broader product content ecosystems—product naming, packaging copy, instructional booklets (IBs), retail toolkits, and social/paid copy—while maintaining a single, consistent voice across touchpoints.

Starting salary between $115,000-$125,000

TOTAL REWARDS

Our total rewards philosophy integrates programs for compensation, benefits, recognition, learning and development, corporate culture, corporate citizenship and work-life balance. While individual program components may differ by country, some things remain constant:

• Our commitment to rewarding results
• Opportunities to work with talented and driven individuals at every level of our company who respect each other, treat each other fairly and hold one another accountable for our customers’—and our company’s—success

There's more ...

Generous medical, dental, vision and other great benefits

Paid parental and medical leave programs

401(k) with a company match component and profit sharing

15 days of paid time off plus company holidays

Hybrid work model

Tuition reimbursement and student loan repayment assistance

Inclusive employee resource groups

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

RECRUITING AGENCIES

tms does not accept agency resumes submitted by third-party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site, tms employees, or any other company location. tms is not responsible for any fees related to unsolicited resumes.