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Working at SAP

  • Company employees
    107,000

Hiring in

  • Global

Office locations

Join SAP as a Senior Territory Ecosystem Management Specialist based in Hanoi City, Vietnam. In this independent T3 level role within the Customer Value Group, you will coach partners, manage indirect pipelines, and apply AI value selling to drive commercial outcomes through the channel.

Requirements

  • Proven ability to develop and execute territory ecosystem plans and coordinate partner activities.
  • Strong experience in partner relationship management, deal management, and solution adoption.
  • Command of indirect territory management and pipeline monitoring.
  • Ability to apply AI value selling and industry analysis.
  • Degree not required.

Skills & Responsibilities

  • AI value selling: Enables partners to position SAP's AI capabilities compellingly and accelerate indirect opportunity conversion across their customer base.
  • Territory management: Involves developing and executing ecosystem plans to drive predictable indirect commercial outcomes without direct quota attainment.
  • Partner relationship management: Focuses on building trusted working relationships and coaching partners on deal management and franchise practice development.
  • Industry analysis: Applies sector knowledge and market insights to shape ecosystem strategy and guide partner investment priorities.
  • Potential transition routes: People from channel sales, partner management, or business development roles may bring strong relationship-building and strategic planning skills, alongside meeting the stated AI expertise requirements.

Job description

Company Description

Job Description

What you'll bring

If you understand AI well enough to explain it in a customer meeting, and you get just as excited about solving a business problem as a technical one, these roles were written for you. Customers come to SAP with specific problems, a timeline, and a board asking questions. Your job is to understand what they're actually facing, work out what AI can genuinely do for them, and help them get there. With 400,000 customers across every industry, the scale and variety of what you'll be working on is unlike most roles in tech right now.

You independently manage territory ecosystem activities — coaching partners on deal management, steering the indirect pipeline, and acting as the expert on coverage planning and partner capability development. Unlike an Account Executive at the same grade, your accountability is to the ecosystem, not to individual customer accounts or a direct revenue target.

  • Proven ability to develop and execute territory ecosystem plans, coordinating partner activities to drive predictable indirect commercial outcomes — not direct quota attainment
  • Skilled at partner relationship management — building trusted working relationships with partners and coaching them on deal management, solution adoption, and franchise practice development
  • Strong command of indirect territory management — monitoring partner-owned pipelines, tracking deal cycles, and planning coverage without direct account responsibility
  • Ability to apply AI value selling, enabling partners to position SAP's AI capabilities compellingly and accelerate indirect opportunity conversion across their customer base
  • Skilled in industry analysis, applying sector knowledge and market insights to shape ecosystem strategy and guide partner investment priorities
  • Degree not required

What you'll build

You will develop and execute territory ecosystem plans — coaching partners, maintaining indirect pipeline health, and driving the commercial outcomes that expand SAP's partner footprint across the territory.

  • Develop and execute territory ecosystem plans, maintaining pipeline health and driving consistent partner-led opportunity closure across your partner network
  • Build and sustain strong partner relationships, coaching continuously on deal management, AI-led selling, and solution adoption to develop durable franchise capability
  • Manage ecosystem performance using pipeline data and QBR reviews to identify risk and drive proactive partner action
  • Apply AI value selling to enable partners to position SAP AI compellingly and convert opportunities at pace
  • Assist partners in building franchise practices that deliver sustainable, scalable indirect business growth

Where you belong

You will be part of the Customer Value Group — a global community of ecosystem professionals dedicated to strong partner networks and consistent indirect territory performance. At T3 level, you operate with genuine independence: owning your ecosystem, coaching your partner network, and delivering commercial outcomes through the channel. The accountability structure is fundamentally different from an Account Executive at the same grade — your commercial mandate runs through partners, not through direct customer accounts.

As we transform into the autonomous enterprise, we are proactively engaging with talent who will play a key role in building the capabilities required to deliver on our 2027 priorities.

#SAPCVGCareers

Qualifications

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Apply now
SAP

Senior Territory Ecosystem Management Specialist - (AI Expertise)

Hanoi City

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