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Working at SAP

  • Company employees
    107,000

Hiring in

  • Global

Office locations

Join SAP as a Senior Account Executive (m/f/d) - Retail in Walldorf, Germany. In this senior role, you will own the end-to-end account strategy for a major European retailer, driving cloud and AI adoption through complex enterprise software sales cycles.

Requirements

  • At least 3 years of experience in complex sales of enterprise software or IT solutions
  • 3+ years of experience in the Retail and/or Wholesale industry
  • Financial acumen in subscription-based deal management, renewals, and expansions
  • Full working proficiency in German and English (written and spoken)
  • Daily familiarity with agentic AI workflows and value selling

Skills & Responsibilities

  • Enterprise Sales: Lead multi-stakeholder sales cycles from qualification through close, managing large subscription-based transactions and renewals.
  • Strategic Account Planning: Develop and execute strategic account plans to drive business transformation and position SAP cloud solutions.
  • AI Value Selling: Lead conversations on AI adoption and help customers build capabilities to use AI effectively in their business.
  • Cross-Functional Orchestration: Manage performance and coordinate marketing, inside sales, and partner channels toward shared account objectives.
  • Potential transition routes: People from Account Management or Business Development roles may bring strong B2B sales and relationship-building skills, alongside meeting the enterprise software and language requirements.

Job description

Company Description

Job Description

What you'll bring

You bring at least three years in complex sales of enterprise software or IT solutions. You also know the Retail and/or Wholesale industry from the inside — ideally both. You have led multi-stakeholder sales cycles from qualification through close. Financial acumen shapes how you manage large subscription-based transactions, renewals, expansions, and up-sells.

Navigating complex customer organisations is a strength. You apply strategic thinking to identify the right plays and the right moments. You communicate clearly in German and in English — written and spoken. Emotional intelligence guides your interactions: you stay steady under pressure, handle difficult conversations with clarity, and keep long-term customer relationships in focus.

AI is central to how you work — not as an occasional tool, but as a daily practice. You apply agentic AI in your day-to-day workflows: from account research to proposal development. You understand context engineering and know how to frame inputs to get outputs that are relevant and reliable. You assess AI output quality before it reaches customers or colleagues.

  • 3+ years of experience in complex sales of enterprise software or IT solutions
  • 3+ years in Retail and/or Wholesale
  • Financial acumen in subscription-based deal management, renewals, and expansions
  • Strategic thinking applied to account planning and sales qualification
  • Full working proficiency in German and English

What you'll build

You are the end-to-end account owner for one of the biggest retail customers. You develop and execute a strategic account plan that drives business transformation for the customer. You set growth targets and work consistently to meet and exceed them.

You build trusted relationships at all levels within the customer. You develop deep understanding of their cloud strategy, technology landscape, and competitive priorities. You use that insight to position SAP cloud solutions where they create measurable value. Customer engagement is not a task — it is the foundation of every deal.

You manage the pipeline with discipline. You run white space analyses and execute up-sell and cross-sell opportunities within the extended account team. You orchestrate cross-functional teams — marketing, inside sales, and partner channels — and manage their performance with direction and clarity. You keep CRM data accurate at all times.

AI value selling is how you bring SAP's AI portfolio to the table. You lead conversations on AI adoption and help the customer build the capability to use AI effectively in their business. You show how AI-assisted automation and prototyping accelerates their transformation — and you hold a high bar for AI output quality in every customer interaction.

  • Develop and own the strategic account plan for the customer (Retail)
  • Lead cloud strategy conversations and position SAP solutions as a core transformation driver
  • Orchestrate cross-functional teams and manage their performance toward shared account objectives
  • Drive AI adoption capability at the customer through targeted AI value selling
  • Maintain pipeline integrity and CRM accuracy at all times

Where you belong

You join the Account team — a focused group combining deep SAP solution expertise with a strong consumer industry background. The team works closely with SAP leadership, industry specialists, and product management to shape strategic customer engagements.

Your work has real scope. This customer is one of Europe's largest retail organisations. Decisions on this account influence both the customer's direction and SAP's position in the market.

The team values clear thinking, disciplined execution, and shared accountability. Colleagues bring different strengths and rely on each other through long, complex sales cycles. If you want work that carries weight — and a team that takes it seriously — this is where you belong.

Qualifications

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.

Apply now
SAP

Senior Account Executive (m/f/d) - Retail

Walldorf

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