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SAP • Madrid, ES

Senior Account Executive - Retail

Employment type:  Full time
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Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job Summary

We are looking for an experienced sales professional to manage strategic retail accounts and drive sustainable business growth. The successful candidate will be responsible for developing trusted executive relationships, identifying new business opportunities, and leading complex sales cycles across a portfolio of key customers.


This role requires strong commercial acumen, deep understanding of the retail industry, and the ability to collaborate effectively across a matrix organization to deliver exceptional customer outcomes.


Key Responsibilities

• Own and develop a portfolio of strategic retail accounts, with responsibility for revenue growth and customer success.
• Build trusted relationships with C-level executives and key business stakeholders.
• Develop and execute long-term account strategies aligned with customer business priorities.

• Identify, qualify, and close complex, high-value sales opportunities.
• Drive pipeline generation and maintain forecast accuracy.
• Lead commercial negotiations and contract discussions.

• Collaborate closely with Customer Success, Services, Product, Marketing, Partners, and other cross-functional teams to maximize customer value.
• Work effectively within an extended account team, leveraging internal expertise and aligning multiple stakeholders to execute customer strategies.
• Partner closely with a Managing Partner or other executive account leaders, contributing to the overall account strategy while taking ownership of sales execution and commercial outcomes.

• Identify whitespace opportunities and drive cross-sell and upsell initiatives.
• Monitor market trends, competitive landscape, and industry developments to position differentiated solutions.


Required Experience

• 8+ years of enterprise sales experience, preferably managing strategic retail accounts.
• Proven track record of consistently achieving or exceeding sales targets.
• Experience managing complex, multi-million euro sales opportunities.

• Strong executive presence with the ability to engage and influence C-level stakeholders.
• Ability to thrive in a highly collaborative, matrixed organization and work effectively with extended account teams.
• Experience collaborating with senior account leaders, Managing Partners, or executive sponsors to deliver a unified customer strategy.

• Strong negotiation, presentation, and communication skills.

• Strategic mindset combined with excellent execution capabilities.
• Fluent in English and Spanish; additional languages are a plus.

Preferred Qualifications

• Experience selling enterprise software, cloud solutions, or digital transformation initiatives.
• Knowledge of ERP, Supply Chain, Commerce, Customer Experience, Data & Analytics, or AI solutions.
• Experience working with multinational retail organizations.


Success Measures

• Revenue growth and quota attainment.
• Executive relationship development.
• Pipeline quality and forecast accuracy.

• Strategic account expansion.
• Successful collaboration across the extended account team.
• Delivery of long-term customer value and business outcomes.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 456189 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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Company benefits

25 (UK) 30 (Germany) 21 (India) days annual leave + bank holidays
Accrued annual leave – 1 day/year up to 30 days (UK)
Open to job sharing
Sabbaticals
Adoption leave – Up to 52 weeks (UK)
Open to part time work for some roles
Returnship
Equity packages
Shared parental leave
Enhanced maternity leave
Fertility benefits
Pregnancy support
On-site childcare
Share options
Electric Car Salary Sacrifice
Gym membership
Dental coverage
Health insurance
Private GP service
Mental health platform access
Life assurance
Life insurance
Enhanced pension match/contribution
Enhanced paternity leave
Travel insurance
Cycle to work scheme
On-site gym
Bike parking
Enhanced sick pay
Emergency leave
Enhanced sick days
Company car
Open to part-time employees
Work from anywhere scheme
Childcare credits
Fertility treatment leave
Pregnancy loss leave
Carer’s leave
Nursery salary sacrifice scheme
Family health insurance
Women’s health leave
Annual bonus
401K
Referral bonus
Joining bonus
Employee discounts
Loyalty programme
Non-contributory pension
Personal development days
Personal development budgets
L&D budget
Language lessons
Learning license
Study support
Studying sabbaticals
Lunch and learns
In house training
Hackathons
Professional subscriptions
Further education support

Working at SAP

Company employees:

107,000

Gender diversity (m:f):

65:35

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Awards & Accreditations

Best Workplace Benefits

Top 10 - Best Workplace Benefits

Flexa awards 2026

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