SAP iXp Intern - Digital Campaign Intelligence & Support

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

About the SAP Internship Experience Program

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

Three reasons to intern at SAP:

1. Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.

1. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.

1. Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.

About the team

The Data, Assets & Campaigns team within Corporate MEE enables high-impact, scalable customer experiences across the customer journey. We partner closely with the Customer Value Group, Sales Development, and Business Development to design and execute demand generation programs across all solution areas, with a strong focus on net-new and prospect engagement (particularly in DACH).

Operating in a flexible hybrid model, we combine remote work with in-office collaboration in Barcelona to accelerate innovation and teamwork.

Join our international and diverse team and help transform data into powerful, creative campaigns that deliver measurable business outcomes.

What you’ll do:

• Position title: SAP iXp Intern – Digital Campaign Intelligence & Support
• Location: Barcelona, Spain
• Expected start date to end date: September 01, 2026 – February 28, 2027
  
  

In this role, you’ll:

• Support Digital Campaign Managers (DCMs) in planning and executing demand generation campaigns, with a focus on net-new and prospect initiatives in DACH, ensuring timely and high-quality delivery.

• Collaborate with Sales Development teams to align on target segments, messaging, content, and campaign handover.

• Build and maintain target account and contact lists, including segmentation, data cleansing, and de-duplication.

• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations (what worked, what to try next).

• Turn stakeholder questions into small, actionable reporting tasks; keep requests organized and prioritized.

• Leverage AI/LLM tools to accelerate analysis and generate simple content drafts (e.g., outreach messaging) in collaboration with DCMs.

• Communicate effectively, manage time efficiently, and collaborate within a hybrid work environment.
  
  

Who you are:

We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• Currently enrolled student (Bachelor’s or Master’s student) eligible to work as a student in Spain for the duration of the internship.
• Able to sign a tri-party internship agreement with SAP via your university (mandatory under Spanish law)
• Studying Business Administration, Management, Sales, Marketing, Data/Process Management, IT/Digital Transformation, or a related field
• Ready for a full-time, 6-month placement (39.5 hours per week)

• Fluent in English; German is a strong advantage due to the DACH focus.

• Strong Excel skills, including pivot tables, lookups, and data visualization.

• Familiarity with BI tools (e.g., SAP Analytics Cloud or Power BI) is a plus.

• Comfortable using AI/LLM tools to enhance productivity and explore new ways of working.

• Basic understanding of data analysis and marketing or sales funnels.

• Experience with outreach or campaign tools (e.g., Outreach, Dripify) is a plus.

• Strong communication skills, proactive mindset, and team-oriented approach, with the ability to manage repetitive tasks while maintaining attention to detail.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 455456 | Work Area: Administration | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid