SAP Global Marketing: Account Based Marketing Expert

Job Description

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

TEAM OVERVIEW

The role of the Integrated Marketing team is to create a best-in-class, digital-first organization for SAP to increase the effectiveness, scale, and agility of SAP’s digital ecosystem. As the central conductors, the role of the Integrated Marketing team within SAP’s Global Marketing organization is to deliver across the entire customer journey connecting awareness, demand, adoption, and moments to unify program and campaign functions to drive connected marketing plans. Our end-to-end marketing programs bridge customer need to SAP cloud revenue aligned to growth priorities and objectives, and extend impact through Field, Partner, and Sales activation. This Account Based Marketing Program Lead role will work in close partnership with teams and leaders in Product Marketing, Global Marketing, Field Marketing and Customer Success to drive growth across SAP’s portfolio of offerings. Join the team to shape the market narrative for SAP and our capabilities and differentiators across AI, data, and applications.

THE ROLE

We are seeking an experienced and strategic Senior Account Based Marketing (ABM) Professional to lead our global ABM initiatives. This role is critical in driving growth across our installed base customers by orchestrating targeted, high-impact marketing programs designed to penetrate complex, large organizations. You will work closely with global, field, and product marketing, customer success, and executive leadership to deliver personalized 1:few, 1:1, and deal pursuit strategies that yield measurable business outcomes. This senior marketing strategy role plans and runs global marketing programs to deliver business results.

PRIME RESPONSIBILITIES

Strategy Development

• Define and execute the global ABM strategy, ensuring alignment with key stakeholders and corporate objectives.

• Develop tailored marketing plans for 1:few and 1:1 programs targeting specific accounts or clusters based on engagement, industry, geography, or business needs.

• Lead deal pursuit marketing efforts to support high-value, strategic sales opportunities.

• Translates high-level marketing goals into actionable plans and orchestrates across multiple teams to drive omni-channel execution.

Program Execution

• Collaborate with marketing, sales and account teams to identify target accounts and personas, understand key business challenges, and craft compelling value propositions.

• Deliver multi-channel, personalized campaigns, leveraging digital, events, content, and other channels to engage decision-makers and influencers.

• Develop high-impact account insights and thought leadership assets to support deal pursuit efforts.

• Orchestrate the go-to-market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts can build aligned plans to achieve demand objectives.

Collaboration and Stakeholder Management

• Partner with global sales teams, account managers, and regional marketing teams to ensure ABM programs meet local and global business needs.

• Act as a bridge between marketing and sales, driving alignment and collaboration across functions.

• Influence senior leadership and key stakeholders, articulating the value of ABM and securing buy-in for initiatives.

Measurement and Optimization

• Define success metrics for ABM programs, track performance, and provide insights for continuous improvement.

• Ensure rigorous measurement of ABM impact on pipeline growth, deal acceleration, and revenue generation.

• Supports the Integrated Marketing Lead on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets.

EXPERIENCE & KEY SKILLS

• 8-10 years of experience in B2B, high-tech marketing, with a minimum of 5 years in ABM roles in large, global organizations.

• Proven track record of executing ABM strategies targeting complex, enterprise-level accounts.

• Strong understanding of 1:few, 1:1, and deal pursuit marketing methodologies and best practices.

• Experience in industries requiring long sales cycles and sophisticated solutions.

• Proficiency with ABM platforms and tools (e.g. 6Sense, Marketo etc.).

• Exceptional stakeholder management and influencing skills at all levels of the organization.

• Analytical mindset with the ability to derive actionable insights from data.

• Global perspective and experience working across different regions and cultures.

• Knowledge of advanced marketing technologies, AI, and personalization tools.

• Experience leading cross-functional, international teams.

• Background in sales or deep collaboration with sales organizations.

• Excellent with marketing strategy and planning for marketing programs.

• Experience successfully orchestrating and collaborating with cross-functional teams.

• Strong written and verbal communication skills.

• Ability to think and work strategically and thrive in a fast-paced environment.

• Comfortable preparing for and presenting to executives.

• Experience in collaborating with functional experts and agencies on the development of digital experiences and content.

• Must have working familiarity with multiple digital channels and their applicability within a demand generation plan.

EDUCATION & QUALIFICATIONS

• Bachelor’s degree or equivalent required

LOCATION

• Vancouver, Toronto or Montreal Canada

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now!

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $129,900 - $299,500(CAD) CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

Requisition ID: 426666 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid