SAP Business AI Partner Engagement Expert, EMEA

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

SAP Business AI Partner Engagement Expert, EMEA

Career level: T4

Location: Dubai

Role Summary

Partners are SAP's primary engine for landing the Autonomous Enterprise at scale in the Corporate segment, and this role is the hands-on owner of that mission for VARs across EMEA. You will build partner AI practices from the ground up, run the programs that accelerate them, and own the business results. This is a builder role: commercial, programmatic, and partner-facing.

Key Responsibilities

AI Business – Indirect Corporate Segment (EMEA)

Owns AI business development and results for the Indirect Corporate segment across EMEA, including ECHO (corporate AI soft-bundle initiative). Turns Autonomous Enterprise GTM motions -- Joule, Joule Agents, the Autonomous Suite, and the Business AI Platform -- into executable VAR plays, joint campaigns, and a tracked pipeline. Works through EDM, Seller PM, PDM, P-CSM, and PxC to drive AI attach and convert deployments into consumption.

Key metrics: indirect AI pipeline, indirect ACV bookings, indirect cACV, # of active Joule customers and active Agent customers – Corporate segment, EMEA.

VAR AI Engagement (all VARs including GVARs -- EMEA)

Single SAP point of contact for Business AI with all VARs across EMEA. Drives the AI relationship end-to-end: pipeline, deal support, adoption, enablement, escalations, and C-level engagement. Aligns with the global Business AI Ecosystem team and regional EDM community. Leads VAR and GVAR AI reference creation.

Partner AI Practice Development

Works directly with VAR partners to build AI practices -- not just to sell AI, but to become AI companies. That means helping partners design their AI offerings, understand the economics of an AI practice (consumption models, recurring revenue, margin), and transform how they deliver and operate. Use and adapt SAP's Volume Business Workshop programme and AI planning tools to run those conversations. Coaches partners on becoming AI-first: how they serve customers, run their businesses, and compete in an agent-led market.

EMEA Channel Development

Owns and runs four programmes:

• EMEA Focus Partner Program -- design, program execution, investment, governance, and results

• Regional GTM Accelerator -- partner-built AI solutions from intake to market

• AI Adoption Fund -- regional execution for VAR, Corporate, and channel cases (intake, tracking, reporting) in close coordination with the PES EMEA AI Lead

• Internal Partner AI Hub -- content strategy, curation, and adoption across partner-facing teams

Also runs EMEA PES AI SPOC community cadence in close collaboration with the PES EMEA AI Lead and serves as AI counterpart to the Partner Excellence Center on channel enablement initiatives.

Experience & Requirements

• 10+ years in the software industry; 5+ years in partner-facing roles (Sales, Business Development, or Solution Advisory)

• Proven track record building or scaling partner practices in AI, cloud, or SaaS

• Hands-on with AI tools -- copilots, agents, automation platforms; uses them daily

• Ability to translate AI capability into business value conversations at the C-level

• Strong commercial acumen: comfortable having AI economics discussions with partner leadership

• Experience running regional programmes in a matrix environment without direct authority

• Change agent mindset: experience introducing AI-native ways of working into partner engagements or team workflows

• Confident external presence: represents SAP credibly at partner forums and contributes to partner-facing content

• Experience with SAP Business AI, Joule, BTP, BDC or the SAP partner ecosystem is a strong advantage

• Excellent communication skills; high energy; resilient under ambiguity across a large geography

• Bachelor's degree required; MBA an advantage. Business-level English required

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 455358 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid