SAP Business AI Go-To-Market iXp Intern (f/m/d) - Enablement & Communications

Job Description

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it’s the foundation for a career built on connection, creativity, and impact.

Position title: SAP Business AI Go-To-Market iXp Intern (f/m/d) – Enablement & Communications

Location: Walldorf, Germany

Project Scope & Deliverables

In this role, you will:

• Support the global AI enablement strategy by planning, coordinating, and delivering high-impact enablement experiences across regions (MEE, EMEA, AMERICAS, APJ)
• Prepare, publish, and maintain communication assets including slides, one-pagers, messaging docs, banner images, newsletters, and event communications
• Build and maintain centralized enablement planning structures (e.g., Airtable project plans, communication archives, asset libraries)
• Coordinate internal enablement formats such as webinars, bootcamps, workshops, and community calls, handling end-to-end logistics including agendas, speaker briefings, comms material, chat moderation, and follow-ups
• Support the creation and distribution of the internal AI GTM Newsletter and track engagement analytics to help improve content relevance
• Collaborate with GTM leaders, enablement leads, product experts, and the Business AI community on scalable enablement initiatives.

Business Impact

Your work will:

• Directly support the global adoption of SAP Business AI by ensuring field teams have clear, consistent, and accessible knowledge
• Improve the quality and consistency of AI-related enablement and communications worldwide
• Strengthen the visibility, professionalism, and impact of the SAP Business AI GTM organization
• Accelerate customer-facing teams’ confidence in positioning and activating AI use cases.

Team Environment & Collaboration

You will collaborate closely with:

• SAP’s Business AI Go-To-Market Enablement & Field Readiness team
• Cross-functional colleagues (AI product experts, GTM leads, Communications, Customer Success)
• Regional enablement managers (MEE/EMEA/NA/APJ)
• Other iXp interns across SAP
• You will receive mentorship, structured onboarding, regular check-ins, and opportunities to contribute to high-visibility projects.

Learning Opportunities

You will gain:

• Hands-on experience in AI-related enablement, communications, and GTM strategy
• Skills in content creation, project management, stakeholder alignment, data-driven decision making
• Practical experience with tools such as Airtable, Microsoft 365, SharePoint, Teams Live Events, and SAP internal platforms
• Understanding of SAP’s AI product portfolio, customer use cases, and field-facing motions
• Exposure to global program planning, executive communications, and AI thought leadership

Additional Context

This role is ideal for students (f/m/d) passionate about AI, communications, or enablement who want to:

• Work in a fast-moving, global tech environment
• Contribute to high-visibility strategic programs
• Build a portfolio of professional enablement and communication assets
• Learn how AI shapes the future of enterprise software

What You’ll Bring

We’re looking for someone who takes the initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• Student (f/m/d) at a university or a university of applied sciences
• Essential Qualifications
• Enrolled student (f/m/d) at a university or university of applied sciences
• Preferred fields: Communications, Business Administration, Marketing, Information Systems, Innovation Management, or related
• Strong communication and storytelling skills
• Creativity and an eye for clean, high-quality visual communication
• Experience with Microsoft Office (PowerPoint, Excel, Word)
• Ability to manage projects, stakeholders, and deadlines
• Proactive, reliable, and detail-oriented working style
• Strong self-organization skills; able to work independently and collaboratively
• Interest in artificial intelligence, enterprise technology, or GTM topics

Nice-to-have skills

• Experience designing communication assets (e.g., slide design, messaging docs)
• Experience with Airtable, Canva, or similar tools

Where You Belong

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are passionate about innovation and technology.

1. Culture of Collaboration: Partner with experienced SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.
   
   
2. Project-driven Experience: Kickstart your career with hands-on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better. You’ll have endless learning resources at your fingertips and gain future-ready skills from a variety of virtual, in-person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.
   
   
3. Gain Visibility: Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, fast-paced environment. Open doors for future career opportunities within SAP and beyond.

• Collaborative, supportive, and purposedriven culture with open communication and strong ownership
• Fastpaced environment focused on clarity, impact, and enabling others
• Mentorship and exposure to global leadership and crossfunctional teams
• Opportunities to present work, build communication confidence, and grow toward future GTM/AI roles
• Direct contribution to SAP Business AI with visible impact across global teams

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 446209 | Work Area: Administration | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid