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Working at SAP

  • Company employees
    107,000

Hiring in

  • Global

Office locations

Join SAP as an SAP Account Executive Expert (f/m/d) - Consumer Industries in Walldorf, Germany. In this full-time role, you will manage a portfolio of large enterprise retail accounts, driving revenue targets, cloud adoption, and AI-powered solutions while leading virtual account teams.

Requirements

  • Several years of experience selling enterprise software, ideally in the retail or wholesale sector.
  • A degree in business, information systems, business engineering, or a comparable field.
  • Fluency in German and proficiency in English.
  • Availability to travel.
  • Strong negotiation, communication, and emotional intelligence skills.

Skills & Responsibilities

  • Enterprise Software Sales: Deliver revenue targets and manage complex opportunities and bids for large retail accounts.
  • Retail Market Expertise: Read industry trends and translate them into customer-relevant conversations using deep retail context.
  • Account Governance: Maintain account plans, provide transparent reporting, and prevent escalations through proactive risk detection.
  • AI Adoption Guidance: Guide customers in understanding and implementing AI solutions while leveraging agentic AI in daily workflows.
  • Potential transition routes: People from B2B software sales or retail management roles may bring account management and industry expertise, alongside meeting fluent German and English requirements.

Job description

Company Description

Job Description

What you'll bring

You bring several years of experience selling enterprise software — ideally in the retail or wholesale sector. You hold a degree in business, information systems, business engineering, or a comparable field.

You negotiate confidently at every level of a customer organisation. You establish trust quickly and maintain it, even in difficult situations. You build a strong network — within your accounts, across the retail industry, and throughout the SAP ecosystem. Leading virtual account teams is familiar ground for you.

You know the retail market. You read industry trends and translate them into customer-relevant conversations. Your effective communication and customer orientation shape how you listen, qualify, and engage — and your emotional intelligence helps you adapt your approach when situations get complex.

AI is integral to how you work — not an add-on. You practise agentic AI in your daily routine, apply context engineering to sharpen your outputs, and use AI-assisted automation to work efficiently. You assess the quality of AI-generated content before you act on it. And you actively guide customers in understanding what AI adoption can deliver for their business.

You are fluent in German and proficient in English. You are available to travel.

What you'll build

You own a portfolio of large enterprise retail accounts. Your goal: deliver revenue targets and keep customers satisfied.

  • You maintain current account plans and give SAP leadership a clear, transparent view of each customer.
  • You identify needs across all functions and hierarchy levels — and connect them to the right SAP solutions.
  • You manage all opportunities and bids for your accounts, including accurate forecasting and risk monitoring.
  • You build customer engagement through strategic conversations, demonstrating the value of SAP solutions with concrete retail context.
  • You prevent escalations through proactive account governance and early risk detection.

You qualify opportunities with discipline and manage your territory systematically. You bring complex problem solving to every deal and apply your industry analysis skills to stay ahead of customer needs.

Where you belong

Retail is one of SAP's strategic growth sectors — and this team is at the centre of it. The focus is on large enterprise accounts: major retail groups with multiple business lines, in both food and non-food segments. The work is twofold — replacing legacy custom solutions with SAP's standard portfolio, and winning new customers for SAP's cloud and AI-powered offering.

SAP RISE gives you a comprehensive, intelligent package to bring to market. Real-time computing with SAP HANA helps retail customers analyse fast-changing trends and respond to shifting consumer behaviour. AI is central to both what we sell and how we sell it — and every account conversation reflects that.

You will join a team of senior account executives with deep retail expertise and strong, established customer relationships. They work directly, know their accounts well, and operate at the intersection of industry knowledge and enterprise technology. If you want to shape the digital transformation of some of Germany's largest retail organisations, this is where you do it.

Qualifications

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.

Apply now
SAP

SAP Account Executive Expert (f/m/d) - Consumer Industries

Walldorf

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