Most companies talk about AI. The harder thing is knowing what to do with it. Customers today don't need an introduction to the technology. They need someone who can look at how their business actually works, understand where the pressure is, and tell them honestly what AI can change and what it can't. That's the conversation at the heart of these roles. At SAP, you'll be working across 25 industries with some of the most complex organisations in the world, including 97 of the world's 100 most sustainable companies. If AI is what gets you out of bed, this is where that goes somewhere real.
You independently lead strategic sales development activities across defined territories, combining sharp qualification discipline with AI-enabled selling techniques to drive consistent pipeline outcomes. You bring the execution pace and strategic thinking to perform at a high level and help others do the same.
Proven ability to independently manage complex sales development portfolios, executing digital-first campaigns and driving measurable pipeline outcomes across defined territories
Strong command of strategic selling, guiding customers through the early stages of their digital transformation journey with a clear, outcome-focused approach
Skilled at sales qualification — identifying high-potential opportunities, qualifying leads with precision, and managing handovers that maximise conversion through the pipeline
Demonstrated use of cold calling as part of a coordinated outbound approach, combining it effectively with digital channels to build territory coverage at pace
Ability to apply AI value selling and strategic AI synthesis to personalise outreach, sharpen account insights, and accelerate opportunity progression
Degree not required for this role.
We also look for people who build trust naturally, communicate with clarity, keep the customer at the centre of what they do, and bring emotional intelligence and genuine problem-solving ability to the challenges they face.
In addition to the skills and experience specific to this role, all positions at SAP require candidates who are comfortable using AI tools — including agentic AI — in their day-to-day work, from crafting effective inputs and automating routine tasks, to evaluating AI-generated outputs for quality and driving adoption of AI practices within their teams.
You will independently lead strategic sales development across your territory — driving Public Cloud and Line of Business coverage expansion, maximising pipeline quality, and coaching peers on digital selling best practices.
Independently lead sales development activities across your assigned territory, driving coverage expansion through targeted digital
Apply strategic selling and AI value selling to guide customers through their buying journey and build a high-quality, well-qualified pipeline
Maximise pipeline through precise sales qualification and disciplined opportunity management, ensuring qualified leads convert effectively through to Digital Sales
Use cold calling alongside digital channels as part of a coordinated outreach strategy to expand territory coverage and engage new accounts
Apply strategic AI synthesis and competitive positioning to sharpen account strategies, strengthen customer conversations, and differentiate SAP in complex selling situations
Coach peers on best practices for customer engagement, digital selling, and AI-enabled pipeline generation
You will be part of the Customer Value Group, a global sales community driven by curiosity, impact, and career mobility. At this level you operate with real independence — leading your territory strategy, leveraging AI tools to outperform, and helping shape how the team develops. It is an environment where commercial excellence, continuous learning, and the drive to expand SAP's footprint go hand in hand.
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About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
