Product Manager - SAP Customer Data Platform (CDP)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Role Overview:

We are seeking a visionary and data-driven Product Manager to lead the internal adoption and strategic development of SAP Customer Data Platform (CDP) across key business functions, including Marketing, Demand Generation, Sales, and Post-Sales. This role is responsible for shaping the vision, strategy, and roadmap for SAP CDP, driving cross-functional alignment, and ensuring the platform delivers measurable business value. The ideal candidate will bring deep expertise in Customer Data Platforms, customer profiling, and advanced data analysis, with a proven ability to foster adoption and maximize impact across diverse teams.

Key Responsibilities:

CDP Vision, Strategy & Roadmap

• Define and evolve the vision and strategy for SAP CDP adoption across Marketing, Demand Generation, Sales, and Post-Sales functions.
• Develop and manage the product roadmap, prioritizing features and enhancements that drive business outcomes and user engagement.
• Align platform capabilities with organizational goals, ensuring seamless integration into business processes.

Cross-Functional Leadership & Adoption

• Lead cross-functional initiatives to drive internal adoption of SAP CDP, collaborating with stakeholders from multiple departments.
• Gather and translate business requirements into actionable product features, ensuring stakeholder needs are met.
• Champion data-driven decision-making and foster a culture of customer-centricity through effective use of CDP insights.

Customer Profiling & Data Analysis

• Oversee the design and implementation of customer profiling strategies, leveraging SAP CDP to create unified customer views.
• Establish KPIs and governance models to measure platform adoption, data quality, and business impact.

Stakeholder Engagement & Governance

• Drive stakeholder engagement and ensure alignment across business and IT teams.
• Lead foundational initiatives to improve customer data quality and platform scalability.
• Ensure compliance with data governance standards and best practices.

Qualifications:

• Proven experience with Customer Data Platforms (CDP), customer profiling, and data-driven product management.
• Strong background in data analysis, with the ability to translate complex data into actionable business insights.
• Demonstrated success in leading cross-functional teams and driving platform adoption in enterprise environments.
• Excellent communication, stakeholder management, and analytical skills.
• Familiarity with SAP CDP or similar enterprise data platforms is highly desirable.
• Ability to work collaboratively across functions and influence without authority.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438784 | Work Area: Information Technology | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid