Product Manager (f/m/d): SAP Experience Content & Labs (SAP Industries & Experiences)

Job Description

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll build:

We are looking for a dynamic Product Manager to lead innovation and adoption efforts across SAP’s Experience Center, with a strong emphasis on Supply Chain Management & Manufacturing solutions. In this role, you will create and scale our Experience Centers with Labs with interactive Use cases, real-world showcases, and content that bring SAP’s portfolio including our ecosystems solutions to life for customers and partners.

You excel at product storytelling, cross-industry content development, and engaging executive-level stakeholders. You'll shape compelling use cases, drive go-to-market efforts and elevate SAP’s Experience Center as a catalyst for customer success and deal acceleration.

Check out our Experience Hub Sharepoint Page to learn more about what we do.

Role Objectives:

• Define and execute the Experience Labs GTM strategy to support to elevate awareness and support to accelerate our customer & partner pipeline.
• Translate end-to-end solutions into high-impact use cases & showcases aligned to industry priorities.
• Together with your team, lead the technical evolution and scaling of Experience Center platforms, integrations, and demos.

Expectations and Tasks:

• Lead, mentor, and empower a cross-functional team to deliver high-quality use cases, platforms, and content, fostering a culture of innovation and continuous improvement.
• Align stakeholders across sales, industry, and solution teams to ensure relevance and impact.
• Brings robust domain expertise in SAP’s portfolio primarily key skills in manufacturing, supply chain, planning, and/or logistics, along with excellent analytical abilities.
• Build GTM assets (storyboards, showcase narratives, customer collateral) to drive adoption.
• Deliver executive-level experiences, workshops, and demos that accelerate deals.
• Shape and manage the Experience Labs roadmap, ensuring consistent value delivery and measurable outcomes.
• Lead end-to-end planning for content programs and platform enhancements.
• Define project scope, timelines, deliverables, resources, and budgets.
• Conduct market and technology research to identify emerging trends and shape future system requirements and innovation scenarios.
• Support Transformation initiatives and Events of SAP Experience Centers by driving, developing & managing the full-lifecycle of Experience Labs

What you bring:

• 10–15+ years in software product delivery or customer-facing roles (product management, solution architecture, support, presales).
• Strong background in SAP’s portfolio including supply chain, manufacturing, planning, or logistics.
• Exceptional communication and storytelling skills; able to translate technology into business outcomes.
• Proven leadership and team-coordination skills, fostering collaboration and high performance in diverse teams.
• Comfortable working with global stakeholders and engaging directly with customers.
• Fluent in German and English (written and spoken).

Learning and Development Opportunities:

This is a unique opportunity for you to make a real impact and accelerate your growth as you immerse yourself in our vibrant global network of Experience Centers & Events. You will play a pivotal role in bringing SAP’s value to life, enabling customers to discover best-in-class solutions and witness the art of the possible - hands-on, on real systems. Step in to shape exceptional experiences and push the boundaries of innovation!

What you can expect:

• Professional Growth: Build hands-on solutions creating customer-facing experiences.
• Leadership Exposure: Collaborate directly with senior internal and external stakeholders.
• Networking: Expand your network across the SIX, SAP, and broader ecosystem.
• Cross-Functional Collaboration: Partner with diverse teams across SAP to deepen business and product understanding.

Additional Notes:

We value your support for us & will assure you the best support in all ways possible.

• Travel Option: 0-10%
• Starting period: Immediate
• Customer facing: Yes.
• Languages spoken: German/English

Collaborations with other departments: Yes

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 440358 | Work Area: Software-Design and Development | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time or Part Time with at least 75% (degree of employment), unlimited | #LI-Hybrid

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