MEE Field Marketing Activation and Communication Lead (f/m/d) (Parental Leave Cover)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll build

As we are in the midst of a transformation and support SAPs AI-Strategy within the Strategy & Operations (S&O) board area, field activation and communications is more important than ever to motivate and enable the teams, but also to position the right messages in the market.

We are looking for a driven and experienced communications professional (f/m/d) who can build, execute, and evaluate a holistic and integrated communication plan for internal and external audiences across our topics and priorities. The role will act as a strategic project expert and communications advisor to the Regional CMO Marketing MEE and her leadership team.

Field Activation Strategy:

• Set themes and focus areas for an MEE Field Marketing communications plan, together with Regional CMO and Chief of Staff
• Plan activities that ensure the focus topics are effectively positioned in a balanced way across our main audiences:
  • MEE Field Marketing employees
  • Marketing Leadership teams
  • Sales and business stakeholders
  • External audiences

Field Activation and Employee Communication:

• Set communication goals around strategic priorities and people program with SVP and Chief of Staff
• Plan and execute communication activities to MEE Marketing employees, such as:
  • All-Employee Meetings
  • Leadership sessions
  • E-Mail and newsletters
  • Video productions
  • Podcasts, Interviews, On-Stage Presentations, Panels etc.
• Evaluate and analyze results to improve effectiveness
• Execute Field activation to increase employee engagement and make clear how everyone contributes to overall strategy
• Evaluate and analyze results to improve effectiveness

Executive Communication for Regional Chief Marketing Officer:

• Build communication plan based on goals of MEE Field Marketing SVP
• Execute external and internal communication activities, such as
  • Preparing external presentations, keynotes, panels, councils, interviews, podcasts
  • Manage social media accounts and activities, especially on LinkedIn
  • Prepare internal presentations
• Evaluate and analyze results to improve effectiveness

What you bring

• Minimum of 5 years’ experience in corporate communication positions, working directly with senior executives
• Excellent communication skills, ideally a background in PR
• Solid understanding of modern Marketing
• Experienced in state-of-the-art communication practices, tools and platforms (video, social media etc.)
• Creative profile with a can-do attitude
• Team player with the ability to collaborate and influence at all levels in the company
• Well versed with MS Office suite (ppt, excel, Teams etc)
• Video editing/production skills and experience with producing podcasts
• Analytical mindset and data driven approach
• Experience from Sales or Sales related roles a plus
• Excellent German and English language skills

Where you belong

As MEE Field Marketing Executive and Employee Communications lead you will be part of the MEE Field Marketing Office reporting directly into the Regional Chief Marketing Officer at SAP. The MEE Marketing team is responsible for all marketing activities for the entire product portfolio across all customer segments in arounf 30 countries. Always linked to the goal of positioning SAP as the #1 enterprise application company, increasing willingness to buy, generating demand, and implementing measures to increase usage and loyalty. The MEE Field Marketing Office supports the MEE leadership team and their teams to actively drive SAP’s Marketing efforts.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451923 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Limited Full Time #LI-Hybrid

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