Integrated Marketing Senior Specialist - Compete (Brand Positioning and Competitive Displacement)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy

SAP is not offering relocation benefits for this role at this time.

SAP is not offering current or future visa sponsorship for this role at this time.

Position Overview

Candidate must be based in Bellevue, WA.

The Integrated Marketing Senior Specialist - Compete is responsible for activating and reinforcing competitive positioning across marketing channels, with a focus on displacing customers from key competitors. This role ensures differentiated value propositions are consistently represented across digital, content, and sales touchpoints. This is a hands-on, cross-functional role that supports the translation of strategic positioning into integrated marketing activities to strengthen brand perception, reinforce differentiation, and influence buying decisions in competitive sales cycles. It also ensures competitive messaging is deployed consistently, measured programmatically, and reported through a single, consolidated view – acting as the connective hub between Product Marketing, Campaigns, Advertising, Brand Enablement, Digital Marketing, Field Marketing, and Sales.

Key Responsibilities

Brand Positioning & Competitive Messaging Alignment

• Operationalize core brand and competitive positioning across all marketing channels, ensuring consistent articulation of product value, innovation, and customer impact.
• Partner with Product Marketing to translate positioning into scalable marketing activities and credible competitive narratives.
• Partner with content teams to govern competitive messaging, ensuring it remains current, aligned, and effective as the market evolves.

• Maintain visibility into what competitive content exists, where it is deployed, and how it performs across channels.

• Leveraging existing and new testing of competitive messaging, value propositions, and framing to improve clarity and impact.

Competitive Campaign Delivery & Measurement

• Curate content with campaign manager to bring competitive content to life through integrated campaign delivery, partnering with Campaigns team to weave into existing campaign themes, to re-package and spotlight competitive content, and feature relevant updates on Global Campaigns calls.
• Ensure competitive narratives and proof points are activated within Campaigns during planning cycles.

Cross-channel Integration & Activation

• Serve as the central point for competitive marketing content activation and tracking across Integrated Marketing and cross-functional teams.
• Support and coordinate competitive messaging activation and adaption across:
  • Website and competitive comparison pages
  • Personalized advertising journeys
  • Thought leadership and content marketing
  • Paid digital channels
  • Email and nurture journey
  • Sales enablement materials
• Maintain alignment between brand voice and channel-specific execution.

Programmatic Competitive Reporting

• Own programmatic reporting for competitive activities and content across all channels, feeding into a single, consolidated “one report” view.

• Support quarterly competitive performance updates that include recommendations to optimize.
• Partner with Performance Marketing and Campaigns to define:
  • Competitive content tagging and taxonomy
  • Track competitive content adoption rates from marketing and sales
  • Repeatable dashboards
• Leverage and amplify customer insights, industry trends and competitive intelligence (like BlueOcean, Voice of the Buyer, CMI resources) to refine positioning and understand message resonance.

Qualifications

• 5+ years of experience in B2B Saas marketing with exposure to brand or product positioning.
• Experience executing integrated marketing across digital and content channels.
• Strong understanding of competitive landscapes in technology market.
• Ability to translate strategic positioning into practical marketing execution.
• Strong cross-functional collaboration skills.
• Analytical mindset with ability to interpret engagement and pipeline influence metrics.
• Must be Bellevue-based

Success Indictators

• Clear consistent brand positioning across all marketing channels.
• Stronger competitive differentiation within target segments.
• Increased engagement and influence in competitive sales cycles.
• Improved alignment between Marketing and Sales messaging.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 100,000 - 216,000.00 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451928 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid