Head of Business Transformation Management Product Marketing

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Within SAP, the Business Transformation Management (BTM) Product Marketing team defines how we bring SAP’s transformation portfolio to market as a critical component of the SAP Business AI Platform and the Autonomous Suite. The SAP Business Transformation Management portfolio of products gives companies the intelligence and tools to understand how their business operates today, decide what should evolve and execute that transformation with an AI first approach – making sure people adopt and adapt to that change. The BTM portfolio of products brings together business process intelligence through SAP Signavio and enterprise architecture through SAP LeanIX and digital adoption through WalMe, helping organizations continuously understand, design, and optimize how their businesses operates and transform. And with SAP’s agent-led toolchain, enterprises transform at scale across people, processes, applications and data, with AI agents pervasively connecting and accelerating the work.

We are seeking a visionary and transformational leader to define and execute the global product marketing strategy for the SAP Business Transformation Management portfolio. This leader will shape how SAP positions BTM as the AI first navigation layer for enterprise transformation—connecting business strategy and technology execution through continuous insight into processes, applications, and transformation priorities.

As enterprises move toward an AI-driven and increasingly autonomous operating model, successful transformation requires more than technology implementation. Organizations need continuous visibility into how their businesses operate, where technology complexity exists, how processes can be redesigned, and where AI can create new sources of value. BTM provides this intelligence, helping customers move from episodic transformation projects to always-on evolution across the business.

Working across Product & Engineering, Global Marketing, Customer Success, Sales, Partner Ecosystem, and Corporate Communications, this leader will align market opportunity, portfolio strategy, customer value, commercial priorities, and go-to-market execution. They will establish a compelling, differentiated narrative for BTM and each product within the portfolio, connecting SAP Signavio, SAP LeanIX, WalkMe and SAP agent led toolchain into the broader SAP portfolio to demonstrate how SAP uniquely enables organizations to transform with intelligence, speed, and confidence.

The successful candidate will bring deep expertise in enterprise transformation, business applications, process intelligence, enterprise architecture, cloud transformation, or adjacent technology categories, combined with the strategic vision and executive presence to define a market category, influence portfolio direction, and drive commercial growth.

They will inspire and lead a high-performing global product marketing organization, building strong partnerships across a highly matrixed enterprise and ensuring that customer insight, market intelligence, positioning, and commercial strategy translates into measurable business impact.

Key responsibilities

Assess and define market opportunities

• Shape how SAP wins in the Business Transformation Management market and individual market categories (Enterprise Architecture Management, Process Intelligence and Digital Adoption Platforms) by identifying growth opportunities, customer needs, competitive dynamics, technology trends, and emerging transformation priorities across business and technology buying centers.
• Define the market opportunity, total addressable market (TAM), audience segmentation, and strategic growth priorities for BTM across industries, geographies, and customer transformation journeys.
• Develop a deep understanding of key audiences, including CIOs, Chief Transformation Officers, enterprise architects, process excellence leaders, transformation program leaders, and SAP S/4HANA transformation teams. Extend understanding, and partner with, line of business audiences and how the BTM portfolio plays a role in the transformation of business process transformation across every department in an organization.
• Continuously assess customer adoption, competitive positioning, analyst perspectives, market trends, and ecosystem dynamics across enterprise architecture, process intelligence, process transformation, and business transformation management.
• Partner closely with Product & Engineering, Sales, Customer Success, and Strategy to ensure portfolio innovation and investments align with market opportunity, customer needs, and commercial priorities.
• Identify opportunities to expand SAP's leadership position in transformation management and establish BTM as a differentiated category within the evolving enterprise transformation landscape.

Drive positioning, messaging, portfolio narrative, and portfolio launches

• Own the global value proposition, positioning, messaging, and narrative for the SAP Business Transformation Management portfolio, creating a unified story across SAP Signavio, SAP LeanIX, WalkMe, and our Agent led toolchain,
• Establish and evolve BTM's role within the SAP Business AI Platform, clearly articulating how BTM complements the rest of the portfolio to provide the transformation intelligence and navigation layer needed to enable the Autonomous Enterprise.
• Develop differentiated messaging that demonstrates how SAP uniquely connects business processes, enterprise architecture, applications, data, and AI to help customers continuously understand, design, and execute transformation.
• Position BTM as an always-on transformation capability, moving customers beyond episodic transformation projects toward continuous optimization and business transformation with an AI first approach.
• Translate complex technology and transformation concepts into compelling business outcomes for C-suite executives, technology leaders, practitioners, and transformation teams.
• Lead global product launches, strategic announcements, innovation moments, and market milestones in partnership with Product & Engineering, Global Marketing, and Corporate Communications.
• Ensure consistent articulation of customer value across marketing, sales, analysts, partners, customers, and executive communications.
• Partner with Global Marketing to shape category narratives, flagship campaigns, strategic market moments, and executive storytelling around business transformation, AI-native transformation, and the Autonomous Enterprise.
• Build a coherent portfolio story across BTM capabilities while maintaining clear differentiation and value propositions for individual solutions and use cases.

Build market awareness, demand, and customer engagement

• Partner with Global Marketing to activate integrated campaigns and customer engagement programs aligned with BTM business objectives, growth priorities, and key transformation moments.
• Define global go-to-market strategies for priority segments, industries, transformation journeys, and customer use cases, partnering with regional marketing and sales organizations to drive execution at scale.
• Partner with Sales Strategy, Sales Operations, Customer Success, and regional leadership to design quarterly GTM motions, pipeline initiatives, sales plays, and expansion opportunities.
• Develop marketing strategies that connect BTM to high-value transformation motions, including SAP S/4HANA Cloud transformation, RISE with SAP, clean core, application rationalization, process transformation, and AI adoption.
• Strengthen executive engagement and thought leadership with CIOs, transformation executives, enterprise architects, process leaders, and other key decision-makers.
• Serve as a senior spokesperson for SAP Business Transformation Management across analyst engagements, customer events, executive briefings, industry forums, and flagship SAP events.
• Establish rigorous performance measurements across the customer lifecycle, including awareness, engagement, pipeline, adoption, expansion, and customer value realization, and continuously optimize GTM strategies based on performance insights.

Influence portfolio and commercial strategy

• Influence portfolio direction through customer insight, market intelligence, competitive analysis, adoption trends, analyst perspectives, and commercial performance.
• Partner with Product & Engineering leadership to align roadmap priorities with customer transformation needs and emerging market opportunities across process intelligence, enterprise architecture, AI-enabled transformation, and related capabilities.
• Shape portfolio strategy across SAP Signavio and SAP LeanIX, ensuring investments reinforce a differentiated and integrated BTM value proposition.
• Partner with commercial leadership to shape packaging, commercialization, pricing, ecosystem partnerships, and expansion strategies that accelerate customer adoption and portfolio growth.
• Ensure product marketing insights directly influence investment decisions, roadmap priorities, commercialization strategies, and long-term portfolio direction.

Shape market leadership and analyst engagement

• Own the product marketing perspective and strategy for analyst engagement across relevant enterprise architecture, process intelligence, process transformation, and business transformation categories, in partnership with the global Analyst Relations organization.
• Strengthen and extend SAP's market leadership in enterprise transformation, leveraging the recognized strengths of SAP Signavio and SAP LeanIX while establishing the broader BTM portfolio as a differentiated category.
• Anticipate and respond to industry trends across AI-native transformation, enterprise architecture, process intelligence, business process transformation, application modernization, clean core, and autonomous enterprises.
• Guide the development of thought leadership—including research, reports, executive content, customer stories, webinars, roundtables, and industry perspectives—that reinforce SAP's leadership in continuous business transformation.
• Build compelling points of view on how enterprises must evolve their processes, technology landscapes, and operating models to become increasingly AI-driven and autonomous.

Build and lead a high-performing product marketing organization

• Lead and develop a global, high-performing product marketing organization responsible for bringing SAP Business Transformation Management to market.
• Establish a customer-first, market-driven culture grounded in customer insight, competitive intelligence, innovation, and measurable commercial impact.
• Build strong partnerships across Product & Engineering, Global Marketing, Sales, Customer Success, Partner Ecosystem, Corporate Communications, and SAP's broader Business AI Platform organization.
• Champion an integrated approach to portfolio marketing that balances strong product-level expertise with a unified BTM market narrative.
• Serve as a trusted advisor to executive leadership, influencing strategic priorities, portfolio investments, organizational decisions, and commercial strategy related to business transformation.
• Develop future marketing leaders and build the organizational capabilities required to scale SAP's leadership in business transformation and the Autonomous Enterprise.

Qualifications

• 15+ years of progressive B2B enterprise marketing leadership experience, including significant experience in enterprise transformation, business applications, process intelligence, enterprise architecture, cloud transformation, or adjacent enterprise technology categories.
• Proven executive leadership experience managing global product marketing organizations and developing strategies that deliver measurable pipeline, revenue, adoption, and customer value at scale.
• Deep understanding of enterprise transformation and the intersection of business processes, applications, technology architecture, data, and people. Demonstrated ability to translate complex technology concepts into compelling business outcomes for C-suite and executive audiences.
• Demonstrated success defining and executing global marketing strategies for complex technology portfolios undergoing significant transformation, consolidation, or category evolution.
• Strong executive presence, with a track record of influencing cross-functional leadership and operating effectively in highly matrixed, global organizations. Exceptional communication, storytelling, and stakeholder management skills.
• Deep expertise in positioning, messaging, portfolio strategy, integrated go-to-market execution, audience strategy, competitive intelligence, and commercialization, with the ability to connect market strategy to business growth.
• Strong understanding of enterprise buying centers, including CIOs, enterprise architects, transformation executives, process leaders, IT leaders, and business executives.
• Demonstrated ability to establish differentiated market positioning in competitive and rapidly evolving technology categories.
• Experience engaging with analysts, customers, partners, industry influencers, and C-level executives, with the ability to serve as a credible external spokesperson.
• Proven ability to build, inspire, and develop high-performing global teams through organizational transformation and rapid market evolution.

Preferred experience

• Experience marketing business transformation, enterprise architecture, process intelligence, process mining, business process management, enterprise applications, or digital transformation solutions at significant scale.
• Strong understanding of AI-native transformation, AI agents, enterprise architecture, business process intelligence, process redesign, application modernization, clean core, and cloud transformation, with the ability to translate these trends into differentiated value propositions and GTM strategies.
• Experience marketing to both technical and business audiences, including CIOs, enterprise architects, process excellence leaders, transformation executives, and business leaders.
• Experience connecting multiple technology capabilities into an integrated portfolio narrative and translating product-level value into a broader business transformation story.
• Familiarity with partner-led and ecosystem-driven growth strategies across enterprise technology, cloud, consulting, and systems integration.
• Experience leading product marketing for rapidly evolving technology categories undergoing significant market or portfolio transformation.
• Track record of public speaking at major industry conferences and strong relationships with enterprise customers, industry analysts, partners, and influencers in the transformation, enterprise technology, or business applications space.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

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Requisition ID: 459965 | Work Area: Marketing | Expected Travel: 0 - 40% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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