Content Marketing Manager, Integrated Marketing Team - Concur

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Are you a strategic, data-driven, and creative marketer with proven expertise in developing integrated B2B marketing content?

The content marketing manager is responsible for creating integrated marketing content aimed at one or more of our Travel Manager target persona, to drive awareness, demand, and thought leadership for SAP Concur’s travel, expense, and related solutions portfolio. Collaborating with the rest of the Integrated Marketing team, other SAP Concur global and field marketing teams and external partners, you are always looking to improve existing marketing strategies and incorporate new opportunities.

You are responsible for the co-creation and execution of the end-to-end campaign strategy and activities. Success in this role requires strong partnerships and hand-offs with the field to ensure campaigns are adopted and deliver outstanding results.

Responsibilities:

• Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns and content with the right mix of awareness, demand and sales activities across the customer lifecycle journey.

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build an editorial calendar, and create related content

• Create a steady stream of primary and derivative assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinars that supports corporate and local business needs that drive pipeline and revenue.

• Engage and collaborate with cross-functional participants (e.g., portfolio marketing, digital marketing, demand center, field marketing, marketing operations, IT, agencies, freelancers) as needed to support content ideation, creation, activation, and measurement requirements

• Manage meeting and resource schedules, workflows, deadlines, and communication cadence.

• Publish and activate content within a web content management system or other tools

• Contribute to LLM, SEO, and search engine marketing initiatives with content structure, keyword optimization, content tagging, and metadata management

• Collaborate with marketing program owners, content strategists, and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate to deliver exceptional integrated campaign and programs

• Track, measure and report content activation and performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as campaign execution unfolds.

Position Requirements

Background/Experience:

• 5+ years or more in a marketing, marketing communications, digital, media, advertising, or related role—resulting in a demonstrated hands-on experience of integrated marketing campaign design, content marketing and digital promotion

• Project management experience

• Related industry/domain experience (e.g., business travel B2B marketing) highly desirable

Competencies:

• Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy and asset creation

• Ability to understand, digest, and distill complex concepts for mass consumption via engaging content

• Strong writing and editing skills

• Sensibility for design and video/multimedia

• SEO experiecne and ability to structure content to support LLM visibility

• Proofreading and copyediting skills for brand voice, style, grammar and punctuation

Behaviors:

• Excellent communicator, including keen listening skills

• Creative and innovative, discerning the essential points or storyline from information

• Champions audience needs and interests

• Flexible and able to shift strategies and tactics when required

• Comfortable presenting content plans, and results to cross-functional team members and leadership

Knowledge:

• Content strategy

• Digital marketing, inc. SEO / AEO experience

• Company strategy, brand and value proposition, culture, and attitudes

• Target audience personas and buying processes, relevant industries/segments, and overall market landscape

• Best practices and emerging trends related to content and digital marketing innovation

• Content activation channels (e.g., paid, earned, owned, inbound/outbound)

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 112700 - 191800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448519 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid