RSPB • Flexible in England

Visitor Experience and Interpretation Manager (Fixed-Term) (Hybrid-WFH)

Employment type:  Contract
Salary:  £28420 - £31529 per annum

3–4 days/week at home

Fully flexible hours

Dog friendly

Job Description

Would you like to use your creative marketing and interpretation skills to help nature? Would you enjoy working with our amazing 116 reserves across England?

We are looking for two experienced communicators with a passion for visitor experience to make up our Visitor Experience and Marketing team in England. Both roles will support visitor experience teams across our reserves, with this role leading on interpretation and signage and the other on marketing. If you would like to be considered for both roles, please let us know in your application. You only need to complete 1 application. This is a full-time, fixed-term contract for 18 months.

What is the role about?

  • Work closely with our centralised Visitor Experience Consultancy team, to co-create RSPB visitor experience and events strategies and review impact.
  • Implement relevant strategy and standards in England - through comms and marketing planning and delivery (marketing, promotion, social media, media, signage, interpretation) and by providing relevant insight and data.
  • Contribute, as a key stakeholder, to building the overarching vision and masterplan for the visitor experience at each reserve
  • Use each site’s vision, masterplan and interpretation plan to design and deliver communications.
  • Be the point of contact for reserves in England for advice, direction and technical communication expertise. Support day to day digital communications needs of reserves teams – such as updating web pages and supporting social media activity.
  • Support the England Communications Team to deliver their work with reserves – including managing reputational risks arising on reserves, spotting and maximising great stories and opportunities, communications planning and training.
  • Building strong relationships with peers in our central, Scotland, Wales and Northern Ireland teams, to ensure consistency.
  • Manage the role out in England of a transformational programme to improve reserves signage and interpretation - making it fit for more diverse audiences, and in line with our new RSPB brand.
  • Support the delivery of interpretation products on reserves to ensure they engage our audiences with the reserve, nature and the RSPB mission.
  • Working from the Interpretation Plan to create clear briefs, ensure products are created and installed to a high standard and meet brand guidelines.
  • Work with external agencies and / or in house creatives delivering products to ensure our communication products are of a high standard and meet our audiences needs.

You can be based anywhere in England, including in one of our RSPB England offices across the country or at home, but regular weekly travel will be a key part of the role visiting reserves and working with external stakeholders.

Essential skills, knowledge and experience:

  • A passion for our work to secure nature’s recovery, and an understanding of how our communications work can help achieve that.
  • Knowledge and experience of working with visitor attractions in marketing and / or interpretation.
  • Experience developing visitor experience to increase footfall, particularly from a wider and more diverse audience.
  • Experience of working with in house and / or external creative teams to brief, produce and deliver communications products, that are led by audience and data insight and industry best practice.
  • Experience of managing projects, to deliver outputs to agreed costs and on time. Including monitoring and evaluation and budget management.
  • The leadership skills to think strategically, influence and inspire others.
  • Negotiation and problem-solving skills, with an ability to resolve conflicting priorities and co-ordinate approaches across teams.
  • Excellent, creative verbal and written communication skills, including the ability to communicate complex topics simply and think from an audience led / customer service viewpoint.

It is desirable that candidates have qualifications and/or accreditation in marketing and/or interpretation.

This is a Fixed-Term, Full-Time for 37.5 hours per week, for 18 months. The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

We are looking to conduct interviews for this position from 07/12/2022. For further information please contact Rachel Evans, Head of Communications, Visitor Experience and Marketing, RSPB England

As part of this application process you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

The RSPB is an equal opportunities employer. This role is covered by from the Rehabilitation of Offenders Act 1974.

Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.

Company benefits

Open to part-time employees
Open to compressed hours
Enhanced maternity leave
Enhanced paternity leave
Adoption leave
Shared parental leave
24 days annual leave + bank holidays
Enhanced sick pay

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options RSPB provides and then we anonymously survey a statistically significant proportion of their employees to make sure RSPB is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at RSPB

Company employees


Gender diversity (male:female)


Office locations

Across all 4 UK Countries
What employees are saying

I feel the RSPB is very flexible and this is reflected through the Line Management chain - I know I have the flexibility on a daily basis to start early / finish late, if something crops up at home - I am very satisfied :)

RSPB Employee

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Awards & Achievements
Most flexible Charity & Tech For Good companies – 2nd

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