Join Mondelēz International as a Senior Brand Manager LU / Prince based in Mechelen, Belgium. In this full-time role, you will lead end-to-end business and portfolio responsibilities for the Benelux region, driving year-on-year growth for iconic brands like LU and Prince with a competitive compensation package including a company car.
Requirements
Master's degree, preferably in Marketing, Business Administration, or a related field.
Minimum 7 years of FMCG brand marketing experience.
Proven expertise in brand building, portfolio strategy, and new product development.
Fluent in English and either Dutch or French.
Local Benelux market knowledge preferred.
Skills & Responsibilities
Strategic Thinking & Execution: Analyse market data and translate consumer insights into clear growth drivers and brand positioning.
Cross-Functional Collaboration: Act as the single point of contact across functions such as Sales, Finance, R&D, and supply chain.
People Leadership: Lead, coach, and develop a team of two Brand Managers while fostering a collaborative team culture.
Potential transition routes: People from Product Manager or Marketing Manager roles may bring relevant brand management skills, alongside meeting mandatory FMCG and language requirements.
Job description
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Join Mondelēz International as Senior Brand Manager LU / Prince (Business & Portfolio) BNL, leading our largest Biscuits & Baked Snacks brand in the Benelux, representing 50% of the category's net revenue. Working with cross-functional teams, you will be responsible for driving brand growth and strengthening the position of LU and Prince in Belgium and the Netherlands, leading end-to-end business and portfolio responsibilities — from category and brand strategy, to portfolio management and innovation — all while developing a strong and engaged team.
What You Need to Know About This Position
LU is one of the most recognised biscuit brands in the Benelux, with a rich heritage and a portfolio that spans everyday treats to iconic sub-brands like Prince. The brand combines strong local relevance with the scale and expertise of Mondelēz International, operating in a highly dynamic and competitive category.
The Senior Brand Manager is responsible for delivering exceptional, year-on-year growth (>3% net revenue CAGR) in both Belgium and the Netherlands, managing €167MM in RSV, through an exciting set of responsibilities:
Analyse market data to monitor category and brand dynamics
Leverage consumer research to identify emerging needs and opportunities
Go beyond analysis: transition from data to action by identifying key interventions and translating insights into clear, prioritised next steps
Define growth drivers for the short, medium, and long term
Brand & Portfolio Strategy and Planning
Develop and execute the annual brand plan aligned with regional strategy and local market dynamics
Define clear brand positioning and growth drivers and articulate them into a clear brand and category strategic vision
Lead portfolio strategy: designing and implementing a portfolio roadmap that drives sustainable growth
Play a central role in defining the LU growth model — assess what is working and what is not, identify key growth platforms, and define concrete interventions (e.g. renovation, NPD, iPPA, promo, distribution)
Manage brand P&L, forecasting, and budget allocation
Innovation & Product Launches
Identify growth opportunities based on consumer insights and market trends
Lead end-to-end new product development and launches (NPD / I2M process)
Collaborate with R&D, supply chain, and sales to ensure successful commercialisation
Pricing & Revenue Growth Management
Develop a deep understanding of brand pricing positioning in the market
Partner with the RGM team to identify clear pricing strategy and actions
S&OP / Demand Planning
Maintain a clear understanding of IBP business status
Work with the multifunctional team to identify plans to achieve brand targets
Cross-Functional Collaboration
Act as the single point of contact (SPOC) for all brand and budget-related topics across functions (CP&A, Sales, PCM, Finance)
Collaborate with central and country teams — particularly France
Input business understanding, context, and vision into creative briefs to agencies
People & Organisational Leadership
Lead and coach a team of 2 Brand Managers (JBM LU/Prince NL and JBM LU/Prince BE)
Focus on strong talent development and performance management
Partner with multifunctional teams to drive best-in-class execution of brand and portfolio strategy
Contribute to the Marketing Excellence and extended Benelux Leadership team culture
The Senior Brand Manager is responsible for: market share growth, net revenue and margin performance, brand equity metrics, successful innovation rate, and distribution and in-store execution quality.
What Extra Ingredients You Will Bring
Strategic Thinking & Execution — Solid strategic thinking with strong execution skills: able to move seamlessly from business analysis to defining what to do with it, identifying the key actions, and translating data into clear next steps.
Communication & Influence — Able to structure recommendations so that stakeholders quickly understand the context, the rationale, and the step needed — whether a decision or a request for support.
Rigour & Attention to Detail — A natural reflex to cross-check key numbers, spot inconsistencies across documents, and ensure overall accuracy before sharing.
Consumer-Centric Mindset — Deep understanding of consumer needs; uses insight to shape brand direction and portfolio decisions.
Brand Building & Creativity — Passion for brand building with strong creative judgement and storytelling ability.
Financial Acumen — Data-driven decision-making through strong analytical skills and solid P&L management expertise.
People Leadership — Strong people management skills; experience developing talent and working in a matrix organisation.
Growth Mindset — Autonomy, resilience, and ability to stay current with new developments including AI, digital commerce, and emerging marketing trends.
Education, Certifications & Requirements
Education: Master's degree, preferably in Marketing, Business Administration, or a related field.
Experience: Minimum 7 years of FMCG brand marketing experience, with proven expertise in brand building, portfolio strategy, and new product development.
Brand & Portfolio: Proven track record in brand and portfolio strategy, pricing, and innovation development; experience defining brand growth models and translating long-term strategy into concrete short-term interventions.
Market Knowledge: Local Benelux market knowledge and experience preferred; experience managing localised brands with high autonomy preferred.
Languages: Fluent in English and either Dutch or French.
What We Offer
At Mondelēz International, you will join a company that genuinely believes snacking can make life a little sweeter — for our consumers, our teams, and the world. We offer:
A dynamic, international work environment with iconic global brands
Real ownership and accountability from day one
A collaborative, people-first culture that celebrates curiosity and learning
Competitive compensation package and comprehensive benefits, including company car
Opportunities for regional and global career growth within Mondelēz
Flexible working arrangements and a focus on wellbeing
Ready to Make It Happen?
If you are a driven, strategic, and consumer-obsessed marketer ready to take ownership of one of the most recognised biscuit portfolios in the Benelux, we want to hear from you. This is a rare opportunity to shape the business understanding, category growth, and brand portfolio vision of LU and Prince at scale. Bring your ambition, your analytical rigour, and your passion for building brands that genuinely matter to consumers.
To apply, please submit your CV and motivation letter through the Mondelēz International careers portal.
We look forward to connecting with you.
More about this role
The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland.
No Relocation support available
Business Unit Summary
What makes working at Mondelēz International so special? Many things. The iconic brands and global nature of our business. The continuous innovation and endless opportunities to grow. The chance each day, to put a smile on people’s faces. We are the world’s leading maker of chocolate, biscuits, candy and gum with outstanding brands like Alpen Gold, Oreo, Milka, Yubileynoye and Halls.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
