Global Activation Manager (M/F/X)

Job Description

Job Description:

Location: Aimargues, France - near Montpellier (Occitanie region), with easy access to the Mediterranean coast and major transport hubs.

Segment: Royal Canin

Type of contract: Permanent

Royal Canin Vision is to bring the most precise nutritional solution for each Cat & Dog health needs.

What are we looking for?

• Strong expertise in strategic and functional marketing, especially in demand creation and activation (B2B/B2B2C) within an omnichannel environment.

• Ability to develop and execute marketing strategies that drive growth and competitive advantage.

• Excellent stakeholder engagement and partnership-building skills with regional and key market teams.

• Experience collaborating with diverse internal teams (Innovation, CMI, Brand Communication, Digital, Marketing & Sales, Legal, Corporate Affairs) and external agencies.

• Ability to manage ambiguity while maintaining clear vision and purpose.

• Creative thinker with a track record of delivering consistent, impactful results.

• Strong communication, collaboration, and project management skills.

• Comfortable working in a complex, matrixed, and international environment.

What will be your key responsibilities?

• To continue to push boundaries and generate science health nutrition category growth, the Global Vet Activation and event Manager will lead define, develop & promote Demand Creation/Activation plan (B2B/ B2B2C) for territories/ranges under his/her responsibility, in an omnichannel environment under the supervision of the Global Vet Activation Lead.

• This role is centered around developing activation / marketing strategy to directly drive growth & competitive advantage.

• This role requires engagement of key stakeholders, building partnership with regions/key markets

• This role interacts with a wide variety of internal interfaces as Innovation, CMI, Graphic Chain, Brand Communication, Digital & e-commerce, Regional and local Marketing & Sales, Legal, Corporates Affairs etc. as well as with external stakeholders such as agencies.

• This role requires strategic and outstanding functional marketing expertise, ability to deal with ambiguity and to manage vision and purpose, to think outside of the box and to deliver consistent results.

What can you expect from Mars?

• At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship.

• As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.

• The opportunity to learn and develop, taking charge of your own career across Mars.

• You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office!

• You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group