Strategic Revenue Management Manager

Job Description:

SRM Manager is responsible in identifying critical business challenges through data analysis and generating strategic recommendations across SRM levers: Pricing, Mix, Trade Promotion and Trade terms. Ensuring a balanced impact of 4Cs Consumer/Shopper, Customer, Competitor and Company - in all strategic decisions.

SRM Manager helps drive increased trade investment productivity across Mars Pet Nutrition portfolio, mainly by ensuring Sales/Trade Marketing team decision support to unlock category value & profit pool growth through smarter trade spending decisions with customers.

SRM Manager also develops a comprehensive SRM plan, leads the process from data and analysis to agreed actions. Collaborating with cross-functional stakeholders to shape the plan and monitor the progress of implementation. Besides, building the SRM culture in Mars Pet Thailand to maximize value and profitable growth.

Responsibilities:

• Lead the creation of market trade promotional strategy, development of annual trade promotional recommended actions and overall management of the local market trade promotional practice, including building overall capabilities & partnering with:
  • Marketing, SDL and Sales to deliver optimized brand portfolio promotional architecture across key price tiers, thresholds and partitions to ensure promotional pricing attractiveness and competitiveness against consumer penetration, transaction and trade-up goals and integrating this within the brand activity calendar
  • Marketing / CMI & SDL to ensure promotional strategies support the Mars Laws of Growth.
  • Sales, Customer Marketing, Category Management & Key Account teams to unlock trade promotional price point opportunities by channel for category and profit pool growth with customers.
  • Finance CoPilot to deliver target Gross Margin shape for the Market as part of continuous Trade ROI improvements.