Strategic Revenue Management Leader for International Travel Retail
Strategic Revenue Manager
Multiple Locations
Senior SRM Commercial Strategy Manager
London, UK
Strategic Revenue Management Analyst
Cairo, Egypt
Strategic Revenue Management Director
AUS-Victoria-Melbourne | Australia
Senior Manager, Strategic Revenue Management (SRM) – Better For You
USA-Illinois-Chicago | United States of America
Job Description
Job Description:
Segment: Mars Snacking
Location: Veghel, NL (hybrid job, 2-3 days in office).
Contract type: Full-time, one-year fixed-term contract, with the possibility of extension.
Strategic Revenue Management (SRM), also know as ‘Revenue Growth Management’, sits at the heart of commercial decision-making at Mars Snacking. It connects company strategy, category, shopper, customers and finance to ensure growth is not only delivered - but delivered profitably and sustainably.
SRM is where market dynamics, consumer behaviour, customer negotiations and financial performance come together. The function plays a critical role in shaping the company’s commercial strategy across pricing, promotions, mix management, pack-price architecture and trade terms.
Working in SRM offers the opportunity to influence strategic decisions, challenge commercial plans, improve investment choices and help steer the business towards stronger value creation. It gives strong exposure to senior management and cross-functional leadership.
This role focusses exclusively on the global travel retail market, managed from The Netherlands. Mars International Travel Retail (ITR) is the dedicated division of Mars Snacking that manages the sale and distribution of its snacking brands - such as M&M'S, Snickers, Twix, Maltesers, Skittles and Extra gum - in duty-free and travel-retail environments like airports, cruise ships, and border stores.
Role purpose
As a SRM Leader for International Travel Retail you will act as a strategic commercial partner to the business across the full SRM agenda: pricing, promotions, mix management, pack-price architecture and trade terms.
You will challenge and support commercial teams to make better strategic decisions, improve value creation and strengthen the company’s long-term commercial model. This role requires a strong balance between strategic thinking, financial acumen, analytical capability and stakeholder management.







