Sales Representative Specialist

Job Description:

• Drive sales performance and achieve business objectives within the assigned territory.
• Ensure optimal product distribution, physical availability and in-store visibility in line with company merchandising standards.
• Plan, coordinate and monitor merchandising activities to ensure high-quality execution of promotional campaigns.
• Build and maintain strong relationships with wholesalers, local retail chains and key store decision makers.
• Analyse sales performance, identify business opportunities and implement action plans to improve results.
• Lead and support a team of merchandisers, providing guidance, motivation and performance feedback.
• Collaborate closely with Sales Representatives, Key Account Managers, Marketing and Supply teams to deliver business objectives.
• Monitor market trends, competitor activities and customer needs to identify growth opportunities.
• Maintain accurate reporting and ensure compliance with company policies and processes.