Royal Canin Pet Professional Trade Marketing Specialist Greece

Job Description

Job Description:

The associate on this position is responsible for planning & coordinating all marketing activities for VET & PRO channels in Greece. It is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities.

The role is responsible for ensuring brand presence is maximized at the point of sale through tailored trade activities, promotional plans, and strong retailer partnerships.

The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our Pet Professional customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles.

What are we looking for?

Education & Professional Qualifications

- University Degree (BSc)

- Preferred qualification: Bachelor Degree in Marketing or Business Management

Knowledge / Experience

- Experience in Marketing and/or Trade marketing within international company min 3 years

- Excellent communication skills

- Strong English skills, written and oral

- Brand Marketing/Management & Communication, Integrated Marketing, Project Management

- Basic negotiations skills

- Digital Savvy

- Experienced user of MS Office

- Digital marketing / Media planning experience is a plus

Insert bulleted list of 2-4 most essential requirements- can also include here 1-3 'nice-to-haves', that are identified as non-essential

What will be your key responsibilities?

Planning, execution and evaluation of trade & brand marketing activities in the market aiming to drive sales as well as brand performance (consumer & financial KPIs).

Key responsibilities include:

• Support the development and implementation of trade marketing plans, aligned with brand and sales objectives
• Develop and monitor trade promotions (including sales channels allocation) and in-store activation campaigns to ensure optimal brand presence
• Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels
• Plans & coordinates the participation of company events in Vet & PRO channel
• Support new product launches ensuring execution & launch excellence
• Manage and track budget in collaboration with Pet Professional Head
• Manages VET & PRO portfolio, incl. sales analysis, assortment optimization, price monitoring

Royal Canin

The Royal Canin company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and the global leader in nutritional health for cats and dogs. For over 50 years, Royal Canin has been committed to providing Health Through Nutrition to cats and dogs while improving the quality of their lives. Founded in 1968 by the French veterinarian Dr. Jean Cathary, Royal Canin has been continually working and partnering with nutritionists, breeders, and veterinarians around the world. Based in Aimargues, in the south of France, we are proudly operating in more than 100 markets with 8,000 Associates all over the globe united by the same purpose. The Royal Canin company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and the global leader in nutritional health for cats and dogs. For over 50 years, Royal Canin has been committed to providing Health Through Nutrition to cats and dogs while improving the quality of their lives. Their age, lifestyle, size, breed, and activity level are observed through science in order to produce specific diets for each animal’s specific needs.

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.