Job Description

Job Description:

**Please note that this is a field based role. Candidates must be based in the East or South of England.**

The Regional Sales Manager (RSM) is responsible for recruiting, developing, and leading a team of veterinary business managers to implement company strategy and delivery key business objectives across a geographical sales region.

The RSM is responsible for the achievement of the sales growth targets within the VET-business, to reach all quantitative and qualitative targets with maximum return on investment in a challenging and ever-changing business context. They are responsible for meeting commercial targets while upholding the Mars five principles and vision of Royal Canin within their working practice.

The RSM is instrumental in managing, developing, and motivating through excellent leadership a performance-driven sales team, so that individual as well as team goals can be achieved. This will be responsible for all processes and ways of working within the teams to ensure a lean & efficient methodology as well as a precise forecast of future demands.

As an organisation, Mars and Royal Canin invest heavily in the development of every associate. As such, the role holder will be responsible for the ongoing development, in-field coaching, engagement, identification of talent, and succession planning of the sales team.

What will be your key responsibilities?

Direct line management of Veterinary Business Managers (VBMs)

  • Leading a sales team in line with strategies and vision of Royal Canin, and living the Mars principles and values
  • Coach the field sales team to further develop their skills and reach their targets
  • Ensure good account management and sales principles are upheld
  • Ensure compliance with all company policies and procedures
  • Complete all administrative functions around expenses, annual leave etc.
  • Hold regular reviews with all VBMs to monitor targeted KPIs and undertake performance improvement measures as required
  • Ensure each VBM has a comprehensive annual Personal Development Plan
  • Maintain positive team engagement
  • Conduct quarterly and annual appraisal of VBMs in line with PDP and business objectives

Working with Pet Professional team to execute a business strategy through the sales team, to negotiate annual agreements with our clients, to analyze the market environment and customer needs, to control & execute our merchandising strategy, to define sales targets for the field sales teams and to analyze results

  • Provide all requested reports and information in timely manner
  • Assist in setting and monitoring KPIs for the VBM team
  • Sales Training

Effective recruitment and onboarding of new VBMs in line with Mars five principles.

Working closely with other departments within Royal Canin to ensure all business objectives are achieved.

  • Key Accounts
  • Pro (breeders and partners) Team
  • Retail
  • Nutrition 360

Improve recommendation rate of Royal Canin, enhance physical availability/distribution and boost scientific image within clinics to serve our targets of “reaching more pets”. Create and develop sales opportunities within existing or new customers

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Company benefits

Open to part-time employees
Open to job sharing
Open to compressed hours
Sabbaticals
Enhanced maternity leave – 26 weeks at 90% pay
Enhanced paternity leave – 26 weeks at 90% pay
24 days annual leave + bank holidays
“Pawternity” leave
Pregnancy loss leave
Bank holiday swaps
Shared parental leave
Adoption leave
Family health insurance
Pregnancy support
Neo-natal leave
Faith rooms
Meditation space
Dog friendly office
Dog friendly co-working space
Annual bonus
Employee discounts
Cinema discounts
Referral bonus
Joining bonus
Cycle to work scheme
Electric Car Salary Sacrifice
Enhanced pension match/contribution
Theme park discounts
Lunch and learns
In house training
LinkedIn learning license
Studying sabbaticals
Open to part time work for some roles

Working at Mars UK

Company employees:

4,000 In the UK

Gender diversity (m:f):

57:43

Hiring in countries

Argentina

Australia

Austria

Belgium

Brazil

Canada

Chile

China

Czechia

Denmark

Egypt

France

Germany

Hungary

India

Ireland

Italy

Japan

Malaysia

Mexico

Netherlands

New Zealand

Norway

Panama

Poland

Puerto Rico

Romania

Russia

Slovakia

South Korea

Spain

Switzerland

Thailand

Ukraine

United Arab Emirates

United Kingdom

United States

Office Locations

Awards & Accreditations

1st – Family Friendly

1st – Family Friendly

Flexa awards 2025
2nd – Pet Friendly

2nd – Pet Friendly

Flexa awards 2025
Flexible

Flexible

Flexa awards 2025
Diversity and Inclusion

Diversity and Inclusion

Flexa awards 2025
Work-Life Balance

Work-Life Balance

Flexa awards 2025
Career Progression

Career Progression

Flexa awards 2025
Culture

Culture

Flexa awards 2025
Benefits

Benefits

Flexa awards 2025
1st – Large companies

1st – Large companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
3rd – Large companies

3rd – Large companies

Flexa100 2023
Retail & Ecommerce

Retail & Ecommerce

Industry awards 2022

Other jobs you might like