Mars UK • London, London, United Kingdom

Regional Biddable Media Lead, MW Europe-CEAB

1–2 days/week at home

Core hours 11–3

Dog friendly

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Job Description

Job Description:

  • Creation and ownership of a holistic biddable media strategy and its execution (in collaboration with agencies) including recommended tactics for each individual brand, based on business goals and communication objectives
  • Provide regular media consultation to the brand teams and other cross-functional internal and external partners on all matters related to biddable social & programmatic media
  • Manage planning, execution and optimization of biddable social & programmatic media campaigns for multiple active brands within Mars Wrigley portfolio, in close coordination with agency partners, including:
    • Lead agency partners in identifying and validating appropriate investment levels
    • Lead implementation of biddable social & programmatic media best practices
    • Prioritize optimizations to drive greater effectiveness and efficiency and eliminate overlap, redundancies and inefficient investment
    • Lead agencies in audience development, implementation and refinement through rigorous data analysis
    • Collaborate with HI, DT, agency partners, media vendors and measurement partners to identify, develop and implement test & learns for biddable social & programmatic media, and then package/present the results, including via Learning Agenda progress recaps, in-campaign reporting and frequent share-outs with brand teams, global partners and cross-functional partners
    • Partner with agency to report biddable social & programmatic media performance on a quarterly basis through a quantitative scorecard, to gauge learning agenda progress, and to help the brand teams and marketing directors understand performance and recommended actions
    • Author monthly performance reports, communicating overall progress, and highlighting any priority initiatives

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Company benefits

Open to part-time employees
Open to job sharing
Open to compressed hours
Enhanced maternity leave – 26 weeks at 90% pay
Enhanced paternity leave – 26 weeks at 90% pay
24 days annual leave + bank holidays
“Pawternity” leave
Pregnancy loss leave
Bank holiday swaps
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are very happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees feel like it is a really great environment to work in
Employees feel very excited about and aligned with the company mission
Employees feel that their salary is good and matches the value they bring

Working at Mars UK

Company employees

4,000 In the UK

Gender diversity (male:female)


Office locations

London, Slough, Waltham, Castle Cary, Birstall, Plymouth

Hiring Countries

United Kingdom
United States

Awards & Achievements

1st – Large companies

1st – Large companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
3rd – Large companies

3rd – Large companies

Flexa100 2023
Retail & Ecommerce

Retail & Ecommerce

Industry awards 2022

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