Pet Parent Insights Manager, Wet Dog

Job Description

Job Description:

Pet Parent Insights Manager – Wet Dog

Are you passionate about understanding what makes pet parents tick? We're looking for a Pet Parent Insights Manager to be the voice of our consumer for our wet dog food business line, leading the charge in generating deep insights that will directly shape the future of our brands in this key portfolio. In this role, you will be a key partner to our Mars Pet Nutrition Growth Strategy and Brand Teams, transforming consumer research and data into powerful strategies that fuel our innovation pipeline and drive business growth. This is a hands-on position that blends strategic thinking with executional excellence, allowing you to own research from start to finish and see your recommendations come to life. If you love connecting the dots between diverse data sources and are driven to turn insights into measurable impact, this is the perfect opportunity to make your mark.

What are we looking for?

• Bachelor’s degree required; MBA preferred.
• 5+ years in consumer insights, market research, or a related role.
• Strong hands-on experience designing and executing primary research (quantitative and qualitative).
• Proven ability to translate consumer insights into actionable business recommendations.
• Experience integrating multiple data sources (research, behavioral, secondary data) into cohesive insights.
• Experience working with cross-functional teams (marketing, category, strategy).
• Nice-to-haves:
  • Experience in CPG or other consumer-driven industries.
  • Familiarity with modern research methodologies (social listening, digital analytics, AI-enabled tools).
  • Experience supporting innovation pipelines or portfolio strategy.

What will be your key responsibilities?

• Support the development and execution of comprehensive learning plans that deliver foundational and forward-looking consumer understanding to inform growth strategy, portfolio prioritization, and innovation pipelines for our wet dog food business line.
• Lead and execute primary consumer research, ensuring studies are aligned with brand and portfolio priorities and deliver clear, actionable outcomes.
• Assess total portfolio learning needs, partnering with PGT Leads and Market Insights associates to determine when new research is required versus leveraging existing knowledge.
• Integrate multiple data sources including social listening, ratings & reviews, consumer care, AI-driven insights, and other secondary data into a cohesive understanding of consumer behavior.
• Act as the primary expert on pet parent behavior within the wet dog food category, representing both observed behaviors and the underlying motivations (the “why” behind their actions).
• Develop independent POVs and recommendations based on research and insights, clearly connecting findings to business implications and opportunities.
• Drive insights into action by proactively pushing recommendations to execution, tracking outcomes, and engaging cross-functional teams to support delivery.
• Partner closely with PGT Leads, Shopper & Solutions Insights, Category, and Customer Teams to ensure consumer insights are fully embedded into growth strategies.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by our Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including a company bonus.

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