ODDA Head of Strategic Revenue Management - EU

Job Description

Job Description:

This role is transformation-funded and therefore has an expected end date of December 31st, 2026

Mars Snacking is propelling its data and analytics journey to new heights in the realms of sales and marketing. The One Demand Data & Analytics (ODDA) team has been set up to drive the advanced analytics agenda, innovation and positive disruption within Mars Snacking. Our ambitious vision? To establish ourselves as a leading player in the CPG industry's data and analytics landscape within the next three years, aligning with our reinvention strategy.

Armed with machine learning, AI, and cutting-edge technologies, the ODDA team is on a mission to revolutionize Strategic Revenue Management, positioning data at the forefront of decision-making. We thrive on unravelling complex challenges in a user-centric manner, serving as the digital engine that propels Mars Snacking's transformation.

As the ODDA SRM Head EU, you're the linchpin, the advanced analytics expert for our Strategic Revenue Management teams across Europe. Your mandate? Empower these teams to extract maximum value from key SRM areas—Strategic Pricing, Trade Promo, Trade Architecture, and Mix Management. Your arsenal? Top-notch analytics solutions crafted, implemented, and seamlessly integrated to drive data-driven decision-making. Collaboration with stakeholders is paramount, ensuring actionable insights and a business ready to apply them for maximum benefits. This involves fostering a clear understanding of the potential benefits that connected data and analytics can unleash, supporting this vision with stakeholders.

We're on the lookout for someone with profound functional and technical expertise, backed by a track record of successful project implementations—from discovery through deployment and ongoing operations. But it's not just about technical prowess; we value collaboration, strong leadership, experience in high-performing teams, and a genuine thirst for learning.

What will be your key responsibilities?

This role is responsible for evangelizing the adoption of data driven decisions in SRM across Mars Snacking. You will do this by leading the development of advanced analytics methods, using vast amounts of data from data lake (internal/ external data) to provide actionable insights for solving business problems and finding opportunities for profitable growth across SRM & interdependent domains.

• Deliver across EU markets to lead and deploy SRM ODDA capabilities across the region – this will include NEW ideas and solutions, but also extending and enhancing existing solutions where strategically important

• Work with ODDA cross enablement teams, and 3rd party experts, to leverage technical expertise and drive delivery and deployment

• Build relationships with SRM teams across the region to support delivery, idea generation and roadmap design

• Lead design thinking sessions and gather business requirements for the relevant problem space

• Bring in new ideas and solutions to business stakeholders and help create a phased plan of execution

• Leading complex analytical exercises / projects delivering actionable insights and working closely with product owners to embed the analytical capabilities within business routines

• Communication and presentation of insights and recommendations to business stakeholders

• Presentation of program updates to senior Mars Snacking stakeholders including regional governance

• Develop processes and tools to monitor and analyze model performance and data accuracy

• Delivery through managing the optimal balance of time and level of detail/accuracy given data availability and/or imperfections

What are we looking for?

• Entrepreneurial individuals to develop and hold the advanced analytics vision across SRM

• Ability to understand business requirements, lead design thinking sessions to frame the problem and help create a roadmap of capabilities across different markets

• Manage and collaboratively work with both internal and external data engineering and data science teams to ensure the right outcomes are delivered through the tools and models

• Ability to influence and present insights and recommendations from exploratory analysis, models and optimizations to senior business stakeholders

• Experience of managing a full program lifecycle from conception to prototyping, user testing, deploying, execution, measurement, and value realization for the business

• Solid experience and understanding of Strategic Revenue Management processes, opportunities and challenges

• Appreciation and understanding of SRM challenges in the EU with regards to buying groups and cross-border pricing

• Knowledge of, and experience using key external third-party data sources including but not limited to Nielsen/ IRI/ Store views, Kantar, Homescan Panel, Retail Execution, Shopper card, first party data (online & offline), digital shelf data, Retailer Media, and consumer surveys

• Strong leadership skills with proven ability to collaborate, challenge, influence and inspire others in a matrix structure.

• Excellent communication, presentation, and facilitation skills, with the ability to communicate with business and technical partners alike

• Bachelor's degree in business, marketing, or a related field; Master's degree is a plus.

• Extensive experience within CPG/FMCG industry, within SRM and/or data & analytics. Project management / product management experience preferred

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.