MEA Media Ecosystem Director

Job Description

Job Description:

Key responsibilities:

• Define and deploy media strategies (digital, traditional, etc.) for MEA Markets in order to develop brand awareness with distinctive high reach.

• Manage Retail Media, efficiently optimizing non-working media, optimizing media costs across 5 major markets

• Manage and orchestrate the agency ecosystem at the regional and local level – across (Production, Social, Influencers & Connected Commerce)

• Manage Budgets and Governance of spend as per guidelines.

• Role overlooks and handles all categories (Chocolate, gum, confectionary, pet and Kind)

• Define, observe, codify, share and re-apply best media practices across markets and regions.

• Define terms of engagement and contract with local and regional media partners

• Manages Senior Level stakeholders internally and externally organization to drive effective engagement and business performance

• Partners with Demand Leadership team to drive overall growth agenda of MEA. Has in-depth knowledge in own discipline and basic knowledge of related disciplines

Key Requirements:

--Has in-depth knowledge in own discipline and basic knowledge of related disciplines

--The holder comes with extensive experience in Media field – preferably agency background [Planning & commercial]) / min 15 years / Middle East Experience in Dubai and GCC.