Key Account Manager; Royal Canin

Job Description

Job Description:

Role : Key Account Manager

Job Purpose

The Key Account Manager contributes in reaching the growth objectives for the brand & is responsible for building the joint business plan, defining & tracking the key business metrics to deliver sales with the platform. The KAM is expected to develop relationships with both internal & external stakeholders to plan and execute the complete business operations supporting Key Accounts business. Additionally, the incumbent would also be responsible for all marketing Initiatives collaborating with CMM - Emerging Channel

Job Responsibilities

• Developing the Sales and Marketing plans for Key accounts
• Responsible for delivering Primary & Secondary targets set for the year as per the phasing.
• Negotiation & Contract Management: Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals to ensure mutually beneficial agreements.
• Driving JBP (Join Business Plan) drawn up with the platform with the objective of driving share gain & volume growth
• To drive Forecast Accuracy at SKU level for all the service regions for the platform
• Building Product Assortment at customer/store level with an objective of driving premiumization & long tail portfolio
• Develop & execute Marketing Activation Calendar in alignment with the Customer & CMM (Customer Marketing)
• Deliver the planned outcome and ACOS/ ROI attributed sales
• Responsible for driving Perfect Digital Store (online) & Perfect Store (offline) as per the regional guidelines with the platform
• Control and efficiently deploy budget for brand building with the platform
• Work closely with all internal stakeholders (Finance, Marketing, and Supply chain) and ensure adherence to define
• Maintain Financial Hygiene with all customers working closely with S&F team viz; CN, Payment & NOC
• Data Analysis & Insights – Share consumer trends & competition strategy to support overall business.

Job Specifications/Qualifications

Note: May differ from the current job holder’s own skills and experience.

Education & Professional Qualifications

MBA or Equivalent Degree

Knowledge / Experience

Key Accounts, Modern Trade, Ecom with minimum 5yrs of experience