Digital Media Manager

Job Description

Job Description:

What will be your key responsibilities?

• Media Planning & Buying – work with our media agency to define, design & implement the paid media strategy to meet clearly defined commercial objectives.
• Execution & Budget Management – work with our media agency team to achieve KPI’s, with documented reasons for the allocation of spend by activity type and time and develop sophisticated Brand Media ROI tracking and perform annual assessments with clear ROI objectives and measurement for each activity. Manage spend to within budget & maintain clear records.
• Full funnel thinking, working with performance media and owner experience leads.
• Ensure campaign integration; digital aligned and connected to retail, earned & owned media. Bringing a connections planning mindset to our media.
• Define traffic acquisition strategy for D2C and optimise digital user journeys
• Work with Retail and Pet Professional teams to provide oversight and alignment of digital activities, data and reporting
• Delivering an owner first approach to planning and execution, understanding and articulating the importance of audience targeting and management through funnel
• Understanding of online attribution methodologies to inform media planning

What are we looking for?

• Background in digital media planning and buying.
• Passionate about online & the opportunities it brings to drive brand awareness
• Proven experience leading and collaborating within cross-discipline teams and agency partners
• Previous experience of managing media budgets

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.