Coop Customer Activation Manager

Job Description

Job Description:

Responsible for executing the national activity plan in the Coop group. Creates a winning activation plan based on shopper & customer insight and works in collaboration with the Customer and Sales team both internally & externally to ensure excellence in execution.

What are we looking for?

• Selling-Essential
• Shopper Experience Design-Essential
• Execute & Evaluate Results-Essential
• Apply Financial Rigour-Essential
• Convert Insights into Action - Essential
• Builds Collaborative Relationships – Essential

What will be your key responsibilities?

• Lead and effectively deploy the national activity plan ensuring execution meets ER volume and Growth storm activation requirements.
• Owns the development and execution of all tailored initiatives and retailer co-marketing programmes with the customer
• Develops peer contacts and relationships, leading relevant external meetings with own customers, sells the plan.
• Owns trade marketing elements of Customer engagement (TAS) action plan for Customer
• Co-create (with category & sales counterpart) customer specific activations identifying both short and long term Physical Availability growth opportunities.
• Plan and manage BTL budget, ensuring appropriate ROI and adopting a continuous improvement mindset
• Manage the Volume Planning process within the Coop Sales meetings to ensure robust Risks and Opps and ER volume sign off
• Plan, develop and execute the Coop Sell In events to engage Coop with our activity plan and drive growth opportunities
• Agency relationship management, creating best in class briefs for your activities to set up agency partners for success and ensure customer/Coop shopper is central within all activations.
• Be the voice of Coop within Customer Marketing in key forums to ensure that shopper and customer needs are inputted and considered in business decisions.
• Support delivery of our customer exclusive framework by playing a role within identifying, championing & enabling appropriate customer exclusive opportunities (Coop are a CPOC customer; Customer Partner Of Choice).

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.