Communications Director

Job Description

Job Description:

Job Summary：

As a member of the Mars Snacking China Corporate Affairs team, the Communications Director develops and executes integrated communications strategies spanning corporate and brand storytelling, campaigns, media relations, and executive positioning. In close partnership with cross-functional teams, the Director ensures cohesive, year-round communications that advance business objectives and strengthen corporate reputation, all while aligning with Mars' culture and values.

What are your main responsibilities?

• Lead and execute external communications strategies for major corporate and business programs, supporting key initiatives including product launches, business partnerships, seasonal and social impact campaigns, and driving meaningful media coverage.

• Lead insight-driven, integrated brand PR campaigns with a proven track record of delivering results.

• Build and maintain strong, productive relationships with traditional and non-traditional media, with a focus on top-tier national and trade media outlets.

• Monitor trends across earned, owned, and paid media to inform and evolve communications strategies.

• Leverage targeted consumer communications to increase brand relevance, alignment, and affinity.

• Provide strategic communications counsel grounded in a deep understanding of internal and external environments; develop and implement effective communications plans in partnership with relevant functional teams.

• Cultivate strong relationships with leaders at all levels, as well as agencies, partners, community organizations, key media, and influencers.

What are we looking for?

• Bachelor’s degree or equivalent work experience in Public Relations, Communications, Journalism, Marketing, Business, or a related field.

• 15+ years of experience in corporate communications, brand communications, marketing, or public relations.

• Proven ability to influence and advise senior leadership within a multinational organization, with expertise in leading projects across functions in China and globally.

• Demonstrated success in delivering complex, large-scale projects on time and within scope, coupled with a strong completer-finisher mindset.

• Experience in the FMCG or consumer goods industry are preferred.

• Excellent written and verbal communication and presentation skills in both English and Chinese.

• High learning agility and the capacity to work autonomously, solve problems proactively, and continuously seek feedback for improvement.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including a company bonus.