Category Strategy Leader

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

In this exciting Category Strategy role your work will directly influence customer engagement, shopper behaviour, and business growth. You will translate sales performance, shopper and consumer insights into actionable plans that deliver a three-way win for our consumers, customers, and Mars.

This strategic role drives the identification of, and initiates the response to, best in class Category Growth Strategies, collaborating closely with Marketing, Customer, Sales, Strategic Revenue Management, Finance, and Consumer Market Insights to deliver insight-based strategies that drive and shape future category growth. You will design category strategies that drive sustainable growth, optimise range, space, pricing, promotions, and displays, and influence trade execution and new product development initiatives.

What you’ll do

• Lead 1–3-year category strategies, translating shopper and consumer insights into actionable plans that deliver growth across all channels.
• Develop recommendations around range, space, pricing, promotion, Provide consultative input to ensure new products align with category strategy, customer needs, and portfolio goals.
• Measure and assess the potential of new products to assess their sales potential prior to development.
• Partner with Customer Teams to deliver compelling trade sell stories and influence POP execution to drive mutual growth.