Area Business Manager - Breeder and Rescue Channel

Job Description:

📍 Territory area: Nottingham-Lincoln-Northampton-Doncaster-Milton Keynes
💷 £40,800 – £44,300 dependent on experience
🎁 + Company Performance bonus, company car & exceptional Benefits

⏰ 37.5 Hours per week – Mon-Fri 8.30am-5pm including working up to a maximum 10 weekends a year for dog/cat show events

💼 The Role

The Area Business Manager role at Royal Canin is critical to ensure we reach more Partners (breeders and rescue) to increase recommendation and drive retention. It is a field-based role covering part of Northern England, responsible for the relationship with our breeders and Rescue Partners.

Recommendation of our Royal Canin products to new puppy/kitten and dog/cat new owners is the number one priority in line with our Value Partnerships strategy; by serving more pets you will help transform our business growth. The role is also responsible for the sales value and volume of an extended portfolio including PRO bespoke products and a range of Pet Speciality Retail sku’s.

Critical to building relationships within the Pet Professionals, leveraging the consultative selling approach and co-create solutions to not only increase their nutritional knowledge and usage but to also support their recommendation and Professionals digitalization to generate mutual benefits and health through nutrition and beyond outcomes.

The Area Business Manager will also be expected to attend a number of dog and cat shows throughout the year, some will be over the weekend, working on our show unit with other members of the PRO team.

⭐ What’s in it for you?

• Private healthcare + equal parental leave
• Generous pension (up to 9% contribution)
• Life assurance (4x salary)
• EV salary sacrifice scheme
• Annual leave starting at 24 days, rising to 32 with service

✅ What We’re Looking For

• Relationship Building: Ability to create strong relationships across internal departments and external partners.
• Direct Experience: Minimum 1 years proven track record in territory sales or within a sales function (selling direct to the end consumer) ideally within the Petcare industry
• Tech Savvy: Strong presentation and IT skills (proficient in Microsoft Word, Excel, PowerPoint etc.) to support effective sales analysis and management of the territory
• Excellent communication, time management and planning/organisational skills
• Driver’s License: A clean driving record is required.
• Awareness of our Royal Canin products and brand
• Enjoy working around cats and dogs

📝 Key Responsibilities

• Strive to achieve key KPI’s, including new Breeder Acquisition to drive recommendation, distribution and product volume supported by a deep level of product knowledge to enable our Partners (e.g., breeders and rescue centres) to have relevant and impactful conversations to make an effective recommendation to the new Pet Owner.
• Identify new customer opportunities and prospects.
• Develop trusted relationships with all key Partners with a consumer centric focus and a Consultative Selling approach to co-create solutions to generate mutual benefits with health through nutrition outcomes.
• Effective and efficient territory management and adherence to coverage model ensuring that customers are visited in line with their classification.
• Follow a structured sales call with objectives set for every visit and outcomes recorded within the Set to Sell CRM system.
• To maintain a deep level of knowledge and understanding of our products, our portfolio and nutrition through available training tools and to effectively share this knowledge with our key partners.
• Actively participate and report in weekly “Meet The Numbers” meeting with Head of PRO + peers on performance versus targets, combined with risk and opportunity analysis.
• Attendance at cat and dog shows and events (some weekend work required); working as part of a team and taking on the lead as Show Manager as and when required. Supporting the Show and Events strategy.

🌍 What You Can Expect from Mars

• Work alongside 130,000+ Associates worldwide guided by our Five Principles
• Be part of a purpose-driven company shaping “the world we want tomorrow”
• Access world-class training & development from day one
• Join a company with an industry-leading salary and benefits package