Paid Media Manager

Job Description

Paid Media Manager
Drive performance. Shape strategy. Unlock growth.

As our digital presence accelerates, so does the scale and complexity of our paid media campaigns. We’re running multiple always-on and tactical initiatives across Google, Meta, LinkedIn, and programmatic platforms—driving visibility, leads, and revenue for our digital products and services.

We’re looking for a Paid Media Manager to take full ownership of campaign strategy, execution, optimization, and performance. This is a strategic role that will ensure our investments deliver maximum impact, fuel our growth in current and emerging markets (including Mexico), and bring stronger governance and agility to our digital marketing efforts.

Why this role matters

• Maximize ROI: Paid media is a significant investment. Your expertise in targeting, optimization, and budget allocation will ensure every dollar works harder.
• Optimize at scale: You’ll lead advanced testing, creative iteration, and bid strategy refinement to keep performance moving upward.
• Connect the channels: Align paid campaigns with our broader marketing strategy to ensure consistency and cross-platform learnings.
• Support expansion: As we grow into new markets, your strategies will ensure we scale without losing efficiency.
• Turn insights into action: Partner with our analytics team to translate data into smarter, faster, and more impactful decisions.

What you’ll do

• Strategic Campaign Management – Plan, launch, and optimize paid media initiatives across Google Ads, Facebook/Instagram, LinkedIn, and programmatic display to drive awareness, engagement, and conversions.
• Performance & Optimization – Run A/B tests on creative, copy, and landing pages; refine targeting and bidding strategies; and continuously improve results.
• Data-Driven Insights – Analyze CTR, CPC, CPL, ROAS, and more to identify trends and opportunities, turning complex data into clear recommendations.
• Budget Stewardship – Forecast, allocate, and manage budgets across multiple channels to achieve maximum ROI.
• Audience Targeting – Build and activate first- and third-party audiences, integrating data sources to deliver personalized experiences.
• Ad Operations & Tracking – Manage pixels, tagging, and attribution models, ensuring accuracy, privacy compliance, and seamless reporting.
• Cross-Functional Collaboration – Work with creative, content, analytics, and product teams to deliver cohesive campaigns that reflect our brand and business goals.

What you bring

You’re a data-driven storyteller who thrives in a fast-paced environment. You love blending creativity and analytics to deliver campaigns that not only perform but inspire. You’re curious about emerging trends, confident in your technical skills, and committed to making every campaign better than the last.

• 3–5 years of hands-on paid media or digital marketing experience, managing multi-channel campaigns.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic tools.
• Strong analytical skills with experience using Google Analytics, attribution platforms, or similar tools.
• Proven ability to translate data into actionable insights and communicate them effectively to diverse audiences.
• A test-and-learn mindset, with experience in hypothesis-driven experimentation.
• Knowledge of tracking technologies, audience segmentation, and CRM integrations.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.

Why Join Maersk?

At Maersk, you’ll be part of a global leader in integrated logistics, driving transformative digital strategies that make an impact. We offer opportunities for professional growth, innovation, and collaboration in a supportive and inclusive environment.

Job Type: Full Time

Salary: $ 75,000-$110,000

Benefits: Full time employees are eligible for Health Insurance, Paid Time Off, and 401k Match.

The above stated pay range is the anticipated starting salary range for this position. The Company may adjust this range in light of prevailing market conditions and other factors such as location. The Company will work directly with the selected candidate(s) on the final starting salary in accordance with all applicable laws.

Notice to applicants applying to positions in the United States

You must be authorized to work for any employer in the U.S.

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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