Principal researcher

3–4 days per week at home

A little flex time

Employment type
Full time

FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.


Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.


We are looking for a Principal Researcher who can help FARFETCH understand its customers, consumer behaviour in general, and the market landscape. Reporting to the Senior Research Manager, you will drive projects that support the development of FARFETCH's research strategy, champion both customer and market research, and use multiple data sources to help inform marketing, brand, product, and business strategies. You'll work with teams across the business, and external research agencies.


  • Work across a wide range of methodologies and solutions such as brand trackers, customer panel surveys, customer segmentation, campaign measurement to support how we run marketing campaigns, develop our product and propositions and improve the customer experience
  • Lead research projects end-to-end independently and provide credible insights and recommendations to requests from across the business, e.g. Strategy, Marketing, Brand, Analytics, Product, and Private Client
  • Champion insights and measurement for media campaigns in the Research team, and help evaluating the success of media campaigns and various initiatives working with the relevant planning functions and agencies
  • Design and execute ad hoc research, using the right methodology for the right questions
  • Look for ways to support various business areas with the team's research capabilities
  • Identify new research methodologies, data, and tools and understand how to best incorporate them into our research strategy
  • You will provide thought leadership, mentor junior team members, improve current research practices, and contribute to the development of a strong research practice across FARFETCH


  • Experience in a Research or Insights role
  • Experience in market research, customer research, brand and media measurement
  • Experience in both qualitative and quantitative research tools and techniques
  • Experience driving business value from customer and market insights
  • Expertise in survey design and response effects, including question types, structure, length, wording, sampling and best practices. Ability to navigate factors affecting response rates
  • Experience in survey hosting tools such as Qualtrics
  • Ability to derive insights from integration of different data sources and connect the dots
  • Preferably, you'll have some experience working with digital research methodologies such as social listening and search insights, and BI tools such as Looker


  • FARFETCH Equity plan
  • Annual discretionary bonus
  • Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
  • Critical Illness Insurance and Life Assurance
  • Access to Unmind: an independent and completely confidential digital mental health platform


  • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

We are looking for a Principal Researcher who can help FARFETCH understand its customers, consumer behaviour in general, and the market landscape.

View company profile

3–4 days per week at home

Core hours 11 - 3