Affiliates Specialist - Farfetch Platform Solutions

Job Description

FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
About FARFETCH Platform Solutions (FPS):
We’re the team that builds e-commerce for luxury. Ranging from Product, to Commercial, to Client Services to Marketing, we’re the B2B side of FARFETCH building white label websites, apps and retail technology for world-leading brands and retailers. We’re a diverse group of fashion and tech lovers all with the same goal - to build, and become the global platform for luxury.
About the role:
The Performance Marketing team is looking for an Affiliates & Partnerships Specialist to work on implementation of our client’s global paid marketing strategy. You will report directly to Performance Marketing Manager and Senior Affiliates & Partnerships Specialist and work on a broad range of Paid Marketing goals with a focus on affiliates, growth partners and brand partners.

WHAT YOU'LL DO

• You will be managing large Affiliates & Partnerships campaigns, spanning multiple markets, languages and networks, from conception to execution – across an exciting portfolio of luxury fashion brands
• You will update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise activity
• You will analyse performance and understand the details and effectiveness of each campaign, including individual partners and affiliate programmes
• You will drive independent optimisation plans through analysis of data sets
• You will manage advertising campaign operations with small to large sized publishers, ensuring all asset specifications and delivery expectations are met
• You will manage campaigns and programmes with local-market focus, adjusting your approach based on each market’s performance and aligning with local brand specifications and promotions
• You will manage affiliate communications, working alongside relevant internal and client-facing teams to consistently update affiliate programme messaging
• You will adopt a continual ‘test and learn’ approach to all activities, developing A/B tests and sharing results with the wider team
• You will work collaboratively across multiple channel stakeholders, identifying opportunities that affiliates & partnerships marketing can complement other paid and owned channels on

WHO YOU ARE

• You have experience as digital marketing specialist with a background in affiliates & partnerships, marketing campaign delivery, strategy and optimisation
• Preferably you will have experience running successful performance and brand driven activities across affiliate networks such as Rakuten, Partnerize and AWIN
• You have experience managing digital marketing campaigns, being able to confidently liaise between different stakeholders and manage campaign deliverables
• You have experience with communicating and building relationships with new publishers, negotiating packages and setting up publisher launches
• You have strong communication skills, being able to confidently present to external partners as well as clients
• You are willing to embrace new opportunities, bringing fresh perspectives without being afraid of failure
• You are innovative and tech driven, able to identify and work with market-leading providers to evolve our offering
• You have genuine interest in the digital marketing and fashion industry