Marketing Lead- Product & Services

Job Description

We have a new vacancy at Emerald Publishing! A fantastic opportunity for a Marketing Lead – Product & Services to join us and play a key role in both our Product and Marketing teams. This role is a player manager with responsibility for their own portfolio, line management of Marketing Managers and a Marketing Executive, as well as overall accountability of the delivery of the Product & Services Marketing Strategy. This role is responsible for the strategic development, implementation and analysis of marketing activities for Emerald’s Product & Services suite.

Day to day we’ll trust you to:   

• Develop and communicate overall marketing strategy for our Product and Services Marketing, utilising the best strategies to achieve results and delivery of our Emerald strategy.
• Manage, lead and motivate a marketing team, ensuring delivery of KPIs and appropriate ROI on activities
• work collaboratively with a variety of stakeholders across content acquisition, sales, product management and the wider marketing community of practice to ensure there is buy in to future marketing campaigns and resources are maximised
• Target market segments with integrated marketing campaigns to generate demand and convert into leads. Measure and report on the performance of campaigns
• Create a variety of content, own the appropriate social media channels for your area and ensure appropriate content is deployed, either directly or indirectly through the team.
• Own the marketing budget for the area and guide the effective deployment of the budget to maximise ROI.

You’ll need to have:   

• Previous experience as a marketing manager, ideally in a related industry; publishing or academic experience is highly desirable.
• Experience of leading and motivating a team
• Advanced knowledge of marketing strategies, with the ability to create a marketing plan that builds awareness and drives leads.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• The ability to translate strategy into actions and key deliverables, encouraging collaborative working in a matrixed environment.

It’s more than just skills and experience, this is what we’d like to see:

• Established knowledge and passion for the research landscape and industry trends
• An innovative thinker, willing to experiment with new ideas.
• A proactive, enthusiastic team player who is able to positively take ownership of their area and inspire the same in others.

What kind of team you will be joining: This is a new role which reports into the Product Director with a dotted line into the Head of Strategic Marketing, the chapter lead for strategic marketing activities.

What’s in it for you?

At Emerald, we value our people. Becoming a part of our team means you’ll join a trusting and flexible environment and we've been flexified so you can trust that we're a truly flexible workplace. You'll also have numerous opportunities to progress your career, as well as access to professional development and the opportunity to learn new skills.

You’ll receive a wide range of benefits, such as 30 days annual leave, remote flexible working, up to 20% performance bonus, 6% pension contribution and various benefits aimed at supporting your wellbeing and work-life balance.

Emerald Group is committed to creating an inclusive environment for all of our applicants. If you would like to request any accommodations/adjustments from application through to interview stages, please complete the relevant section within the application or contact us at peopleteam@emerald.com and let us know.