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carwow • London, United Kingdom

UK Commercial Director - Sell My Car

Employment type:  Full time

4 days/week at home

A little flex time

Dog friendly

Apply now

Job Description

About Carwow

We’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 350 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).

And we’ve got plenty left in the tank.

Working here

So, what does Carwow look like under the hood?

We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.

Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.

About the role

We are looking for a strong, ambitious commercial leader with an exceptional track record to join the fastest growing part of Carwow, our Sell My Car team.

Carwow launched this new service in 2021 - for the first time customers looking to change their cars could list their existing cars on our site and dealers would bid for them ensuring they got the best possible price for their vehicles. Since then we have driven phenomenal year on year growth (+83% in FY2023) while also improving profitability to the point where Sell My Car is now our biggest revenue line globally even though we are still only operating it in the UK. To do that, we have continually evolved the consumer and dealer proposition and built a cohort of engaged buyers on the platform.

Unlike traditional industry stock sourcing solutions, like trade auctions, our stock sourcing tool allows dealers to buy cars directly from owners who list them on our site. We’re very much the newest entrant and disruptor in this space and our partners tell us that in a world where used cars are increasingly hard to get hold of, they love the opportunity to access stock they might not get through part exchange. But buying cars in this way, from platforms like us, is relatively new to the industry and so they also tell us that they value our close and collaborative working relationship that helps them (and us) to work through the challenge of operating differently. Our ethos of working closely to support our partners is evident through our regular dealer councils and the constant high quality conversations that are a core part of this role.

What you’ll be doing

You'll shape the future. Your primary responsibility is translating revenue aspirations into a growth strategy, guiding your team to execute plans that redefine industry norms. Engaging directly with large-scale dealerships, you'll foster partnerships that drive our industry's evolution.

Over the past year we’ve hired a crack commercial team with huge industry credibility and we’ve focused on scaling our partner network (now +66% year on year). We believe our culture plays an important part in attracting and retaining top talent - our teams value the independence and flexibility of their roles and are amazing ambassadors for our business and products across the automotive industry. You will be joining a highly motivated, committed group who enjoy spending time together as much as they do with our industry partners.

In this role you will drive and lead every aspect of the acquisition, activation and long term engagement of car buyers on the carwow Sell My Car platform. You’ll have the opportunity to build out this new function by bringing together teams from around the business with new hires, developing the long term strategy for partner engagement, proposition and pricing and designing and implementing ways of working.

  • As a key member of the Sell My Car leadership team you’ll help to build the business strategy, influencing the direction and approach and aligning business and customer needs with those of our partners
  • Responsible for developing, planning and implementing our commercial and sales strategy to achieve revenue targets and share of wallet growth: acquisition strategies, partner lifecycle management, team resource deployment, pricing and incentives strategy, GTM for new propositions
  • Provide visionary leadership to all of our SMC teams responsible for acquiring and growing dealer and buyer partnerships, defining their success metrics and criterial Lead senior level client engagements for example, stepping in to support acquisition efforts, partnership reviews, or churn risk meetings with key partners
  • Lead, coaching and managing a diverse, multi-layered team of sales-people and account managers
  • Foster a high-performance culture of accountability, collaboration, and continuous improvement within the sales department. This includes teaching best-practice sales practices, coaching, and mentoring the team directly and indirectly through direct reports
  • Steer our B2B marketing plans to drive awareness and inbound leads
  • Drive the shape our B2B proposition, fostering continuous improvement to our offering, and ensuring we work towards our goals of establishing ourselves as a preferred sourcing channel for our partners
  • Partner with internal stakeholders to achieve your goals: B2B marketing to drive inbound leads, Product/Design and Operations to share our offering, Revenue operations to improve sales processes and quality, Get Your Car commercial teams to open partner relationships across products
  • Regularly attending and participating at industry events, including giving presentations and participating in panel discussions

Success metrics include

  • Active partners & engagement
  • Revenue per dealer
  • Liquidity: dealer coverage across different vehicle segments
  • Evolution of SMC partner offer and pricing
  • Industry visibility & relationships

What you’ll need

  • Articulate communicator able to operate at every level of a fast moving tech company
  • Proven experience of successfully developing and implementing commercial strategies
  • Ability to create and nurture director-level and CSuite commercial relationships, preferably within the automotive or similar industry
  • Track record of constant team efficiency improvements
  • Clear development of winning strategies and successful execution
  • Extensive leadership experience. Ability to motivate, nurture and develop your teams
  • Ability to partner, collaboratively and influence internal stakeholders
  • Developing cross-functional relationships is essential to success
  • Adaptability and resilience. The ability to thrive in a fast and ambiguous environment is key
  • Driven and goal-orientated

What's in it for you

  • Hybrid working that works around you (currently two days in the office, three from home)
  • Competitive salary to fund that dream holiday to Bali
  • Share options - when we thrive, so do you!
  • Vitality Private Healthcare, for peace of mind
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Enhanced holiday package, plus bank holidays
    • 28 days annual leave
    • 1 day for your wedding
    • 1 day off when you move house - because moving’s hard enough without work!
    • On your third year anniversary, you get 30 days of annual leave per year
    • On your tenth year anniversary, you get 35 days of annual leave per year
    • Option to buy 3 extra days of holiday per year
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
  • The latest tech (Macbook or Surface) to power your gif-sending talents
  • Up to £500/€550 home office allowance for that massage chair you’ve been talking about
  • A generous learning and development budget to help you master your craft
  • Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
  • Refer a friend, get paid. Repeat for infinite money
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Company benefits

Open to part-time employees
Open to compressed hours
Enhanced maternity leave
Enhanced paternity leave
Shared parental leave
Work from anywhere scheme – work anywhere for a month each year!
26 days annual leave + bank holidays
Pregnancy loss leave
Teambuilding days

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options carwow provides and then we anonymously survey a statistically significant proportion of their employees to make sure carwow is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at carwow

Company employees


Gender diversity (male:female:non-binary)


Office locations

London, Munich, Madrid and remotely in Portugal

Funding levels

$55 million in 2021

Hiring Countries




United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
Retail & Ecommerce

Retail & Ecommerce

Industry awards 2022

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