Sales Director - Sell My Car

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE

We're looking for a dynamic Sales Director to spearhead the expansion of Carwow's Sell My Car Service. At just three years old, this part of Carwow’s business is our fastest growing with more and more sellers choosing Carwow to help them get a great price for their vehicle.

This role reporting directly into the Chief Commercial Officer for Sell My Car is pivotal to delivering on that customer experience. By leading and evolving the Carwow sales teams and sales capabilities which help broker deals between sellers and buyers on our site, you’ll ensure that every car finds a buyer across our wide network of dealer partners.

While the majority of cars ‘sell themselves’ through our automated processes, a significant number need a more tailored approach: which we call ‘Second Chance’ where sales experts reach out to sellers and buyers to broker the sale.

You’ll be leading this experienced and highly qualified team of 20+ split between our London and Bournemouth offices, who handle thousands of contacts per day across key areas in our sales lifecycle, with sellers and buyers across five channels (inbound & outbound calls, email, messaging, Whatsapp) and you will be building out new teams to support our expansions in Europe (Germany and Spain).

It’s a fast paced, high performance environment that is constantly changing and where volumes and revenues are growing weekly. These teams are regularly called out by both sellers and dealers as a differentiator in the Carwow experience vs our competitors.

You will drive and lead every aspect of how this team operates and scales over time, delivering on revenue and conversion targets through constant operational improvements and innovations. A key part of your role will be working with the wider commercial and product organisation to identify other areas where your team is able to bring value, and to work with your Head of Sales Innovation to bring new initiatives to marketing, constantly innovating our offer for sellers and dealers.

WHAT YOU'LL DO

You will lead, mentor, and inspire our high-performing multi-location sales team, fostering a collaborative and results-oriented work environment:

• Actively participate in the annual and quarterly financial planning process setting your and your teams growth goals. Develop a strong understanding of market dynamics and trends to enable you to do this accurately.
• Define and execute the strategy required to hit those sales and conversion targets within your team
• Foster a high-performance culture of accountability, collaboration, and continuous improvement within the sales department.
• Create high adaptability within the team to respond to business changes and needs
• Develop core sales capabilities within the organisation by implementing assessment methods, teaching best-practice sales approaches, coaching, and mentoring the team directly and indirectly through direct reports
• Build out new teams in Germany and Spain to support the rollout of SMC into Europe
• Expand our existing trainee / academy programme to become an always on source of sales talent into Carwow
• Advocate the voice of customers and partners and work closely with the Carwow product and operational teams to improve the buying and selling experience, features & functionality and work with numerous teams across the business to drive and support the rollout of new initiatives, product and services through the sales team
• Establish a clear set of KPIs and related reporting that enables you to understand real time team performance and respond accordingly
• Foster innovation in Sales and customer contact, identifying opportunities for new processes, technology and AI to increase efficiency and effectiveness of contact points and work with the wider business to implement these.
• Cultivate and manage relationships with key buying groups to understand their needs - building confident market knowledge that allows you support day to day trading
• Identify new opportunities across other areas of team sales funnel to use your team and their skills to improve outcomes for sellers and buyer
• Lead the team in developing and implementing a data-driven performance management system that drives revenue growth and profitability
• Identifying new bulk buying partners (such as car buying groups), lead commercial negotiations and ongoing relationship management.
• As part of the Sell My Car senior team you will be input on and support the rollout of our proposition to other markets sharing best practice and aligning on tools and technologies.

WHAT YOU'LL NEED

• You’re a high energy, self-motivated, driven individual who over indexes on sales outcomes and fosters exceptional working relationships to achieve this.
• A track record of leading a large telesales sales team (15+) ideally B2C to exceed their goals over multiple years and/or across multiple companies
• Provide examples of successful revenue generation, market expansion, and team performance improvement
• Ability to manage, motivate and develop a large sales team with a range of levels of experience
• Demonstrable experience of building out sales capability and driving sales best practice to deliver on business growth goals
• A keen interest and track record of delivering continuous optimisation of team performance and headcount ROI
• An eye for detail and a creative approach to solving challenges faced by large and small car dealers
• Translating financial goals into sales team objectives, setting targets that drive performance and continually evolving these
• Strong data skills with the ability to build a cohesive story
• Automotive industry experience is helpful but not essential
  
  
  WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.